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New Bulldog Reporter Conference Reveals How PR Can Monitor Brand and Buzz on Blogs, Twitter, Facebook and Beyond

Measurement Expert Katie Paine Shares Tools and Techniques on How to Monitor and Measure Reputation, Relationships and ROI in the Blogosphere and Social Media -- Thursday, July 23, 2009

OAKLAND, CA -- (Marketwire) -- 07/07/09 -- PR and marketing professionals who want to learn best practices for creating measurable social media programs and how to assess tangible results will discover practical strategies and techniques at a new webcast tutorial from Bulldog Reporter's PR University: "Social Media Measurement Bootcamp: How PR Can Monitor Brand and Buzz on Blogs, Twitter, Facebook and Beyond." Attendees will learn how to monitor and measure campaigns that use sites like YouTube, Facebook, Linkedin and Twitter, as well as how to justify investments in social media communications programs to management.

This exclusive PR University webinar takes place on Thursday, July 23, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT) with a renowned measurement veteran who brings a wide range of online PR measurement experience: Katie Paine, President, KD Paine & Partners; Author, "Measuring Public Relationships"; Founder, Member, Board Member, International Public Relations Measurement Commission; Editor, "The Measurement Standard"; Author, KD Paine's "Measurement Blog."

This 90-minute interactive call will give public relations professionals tools and low-cost techniques needed to monitor, measure and analyze their online effectiveness -- and how social media efforts, mentions and online presence move the needle on sales, leads, reputation and more. Here are some of the practical social media measurement issues that will be addressed in this webcast tutorial:

--  Immutable Laws of Measurement: Easy-to-learn principles you can use
    when measuring Web 2.0 campaigns and social media programs
--  The Seven Steps of Social Media ROI: A practical methodology for
    designing and executing a measurement program tailored to social media
--  What to Measure: The types of social media to track -- blogs, tracking
    sites, online social networks, media sharing channels, microblogging
    platforms and online aggregators -- and corresponding tools and metrics for
    monitoring each
--  Measurement Toolbox and Dashboard Essentials: Components of typical
    social media dashboards -- and the essential measurement tools you need now
--  Social Media Outputs, Outtakes and Outcomes: Key social media
    benchmarks every brand must track -- and how to know whether yours are
    good, bad or just so-so
--  New Relationship Metrics: How to create and update a social media
    engagement and relationship index for your company, client, product, brand
    or service

Attendance at Bulldog Reporter's PR University webcast tutorial costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions about their programs and measurement challenges at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute web conference manual and a full transcript. For more information on taking part in the event, go to our webinar home page or phone toll free: 1-800-959-1059.

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