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China Crescent Enterprises, Inc. Announces World Bank Scholar Dr. James Jiang as CEO and Former Dallas Federal Reserve Chairman Hugh Robinson to Board of Directors

DALLAS, TX -- (Marketwire) -- 02/04/10 -- China Crescent Enterprises, Inc. (OTCBB: CCTR) today released a 2010 Strategic Update Webcast. With an introduction from Ret. Major General Hugh Robinson, the Company's newest board member, the on-demand Webcast reviews:

--  The Company's  historical performance
--  Outsourcing Services and original design manufacturing (ODM)
--  $85 million profitable 2010 revenue forecast and $100 million revenue
    potential for 2010 based on China Crescent's current sales pipeline,
    recent outsourcing services success and recent acquisition
--  Recent  theStreet.com analyst report
--  2010 Virtual Town Hall  (http://chinacrescent.com/townhall2010.htm)

During the Webcast, Paul Danner also explains his new role and introduces the Company's incoming CEO Dr. James Jiang. Dr. Jiang has over 18 years of senior executive management experience in the information technology and wireless industries. His management resume includes posts with various multinational firms including British Telecom, Telular Corp, Singapore Technologies and GaozhiSoft. Dr. Jiang has extensive knowledge of GSM and GPRS cellular systems and architecture, 3G wireless communications, and Internet technologies. In 1996, he developed and launched AirTrak, China's first e-commerce service to deliver commerce information from the Internet via a wireless network, and was the Chief Architect of a dynamic web content cache engine and mobile application platform. Dr. Jiang holds two patents in Vi-ter-bi Decoding and Dynamic Contents Extraction, and is a World Bank Scholar.

A link to the Webcast titled 'China Crescent 2010 Strategic Update Webcast' is now available under Recent Webcasts on the corporate website at www.chinacrescent.com, and a direct link is available here: http://www.chinacrescent.com/wcdh_20100204.htm.

2010 Virtual Town Hall Available Online

China Crescent released the Company's 2010 Virtual Town Hall January 22, 2010 which is now available on the corporate website www.chinacrescent.com, or directly here: http://chinacrescent.com/townhall2010.htm. In the Town Hall videocast presentation, Mr. Danner provides a review of the Company's 2009 performance, the successful launch of its Outsourcing Services, an overview of recently announced plans to expand into new business lines, and a review of the recent acquisition of the communications product design company.

Sign Up to Receive Regular China Crescent Investor Updates

China Crescent sends regular email updates to its opt-in, permission-based email database. Interested investors can easily, safely and quickly register to receive these communications directly on the corporate website homepage (www.chinacrescent.com). Recipients can manage their own email contact profile and safely unsubscribe at any time.

About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent is a systems integration service provider that markets technology outsourcing services in China including the sale and service of brand name technologies such as Microsoft, Oracle, Cisco, IBM, HP and Dell. Following a recent strategic acquisition, the Company has expanded its business line to include original design manufacturing (ODM). China Crescent reported over $40 million in profitable revenue in 2008. The Company has reported record profits through the first 9 months of 2009 and anticipates reporting record profit in the 2009 annual report. Management has set a goal of reaching $100 million in revenue in 2010.

Headquartered in Dallas with operations in Shanghai, Shenzhen, Dalian and Beijing, China Crescent bridges the gap between global business cultures to assist clients worldwide realize the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

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Contact:
China Crescent Enterprises, Inc.
[email protected]
214-722-3060

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