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Recurring Revenue Authors: Yeshim Deniz, Elizabeth White, Maria C. Horton, Xenia von Wedel, Liz McMillan

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Cloud Computing Market to Reach $12.6 Billion in 2014 -IDC

Enterprise Cloud Server Hardware Offers Increased Efficiencies

Cloud Expo Europe €550 Savings here!
Cloud Expo West
$800 Savings here!

The breaking dawn of economic recovery combined with an aging server installed base and IT managers' desire to rein in increasingly complex virtual and physical infrastructure is driving demand for both public and private cloud computing. According to new research from International Data Corporation (IDC), server revenue for public cloud computing will grow from $582 million in 2009 to $718 million in 2014. Server revenue for the much larger private cloud market will grow from $7.3 billion to $11.8 billion in the same time period.

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"Now is a great time for many IT organizations to begin seriously considering this technology and employing public and private clouds in order to simplify sprawling IT environments," said Katherine Broderick, research analyst, Enterprise Platforms and Datacenter Trends.

IDC defines the public cloud as being open to a largely unrestricted universe of potential users; designed for a market, not for a single enterprise. Private cloud deployment is designed for, and access restricted to, a single enterprise (or extended enterprise); an internal shared resource, not a commercial offering; IT organization as "vendor" of a shared/standard service to its users. "Many vendors are strategically advancing into the private and public cloud spaces, and these players are widely varied and have differing levels of commitment," Broderick added.

Additional findings from IDC's research include the following:

  • Public cloud computing has lower ASVs than an average x86-based server
  • Public cloud seems less likely to be broadly adopted than private
  • Public clouds will be less enterprise focused than private clouds
  • According to recent IDC survey results, almost half of respondents, 44%, are considering private clouds

The IDC study, Worldwide Enterprise Server Cloud Computing 2010-2014 Forecast (IDC #223118) presents market size and forecast information for server hardware infrastructure supporting public and private clouds from 2009 through 2014. This is IDC's first cloud forecast from the server hardware perspective and will be built upon in the future. This document presents the opportunity for servers in the cloud by customer revenue, units, CPU type, form factor, and workload.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2010 West, November 1-4, Santa Clara Convention Center, Santa Clara, California will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conferences and exhibitions in Prague June 21-22 and Santa Clara November 1-4.

The recent Cloud Expo at the Javits Center in New York City was the largest Cloud Computing conference ever produced, more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

The four-day Santa Clara event will attract more than 6,000 delegates from 48 countries and over 200 sponsors and exhibitors on a 120,000 sq ft show floor, larger than Cloud Expo 2010 East, New York City event!

All main layers of the Cloud ecosystem will be represented in the6th and 7th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo Prague and Santa Clara
Cloud Expo 2010 Europe and Cloud Expo 2010 West "show prospectus" have shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802 3021.

Early Bird Registration Options
for Cloud Expo Prague and Santa Clara
Cloud Expo delegates can pre-register for the Cloud Expo Europe with €550+ savings here and for Cloud Expo West with $800+ savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

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