Welcome!

Recurring Revenue Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui

Related Topics: @CloudExpo, Mobile IoT, Wearables

@CloudExpo: Article

Why Apple’s iCloud Matters to Enterprise IT

The more you know about iCloud, the better positioned you will be to address the expectations of your end users

There has been a great deal of press surrounding Apple's launch of iCloud and the impact of this new service on consumer markets. Very little attention, however, has been given to the impact that this new cloud computing service will have on enterprise IT. If recent history is any indication, this is a big mistake. The consumerization of IT over the last decade has demonstrated that consumer trends establish end-user expectations around IT service delivery, and given the rapid pace of cloud computing technology innovation the window between consumer trends and IT expectations is growing narrower every day. If this isn't enough to convince you, then consider this - Apple's iCloud represents the first real and significant challenge to Google's network-centric cloud computing model. The winner of this titanic struggle will shape consumer, and hence end user, attitudes for years to come. By extension, the winner will also shape enterprise computing strategies and investments. So the more you know about iCloud, the better positioned you will be to address the expectations of your end users in the years to come.

Let's begin with some background. iCloud is a cloud computing service that enhances the experience of iTunes and other iPhone/iPad applications by providing a mechanism for storing and streaming content over the Web to any enabled device that you own. Applications like iTunes run locally, but tap into iCloud for content. That content is available to any device connected to the service running that application, which enhances the customer experience across any number of devices. iBooks provides a great example of this enhanced multi-device user experience. Imagine that it's early morning and you're eating breakfast before you head out for work. While you're eating breakfast you decide to start reading a book, an iBook running on your iPad. After a chapter or two you put your iPad away, shower, dress, and drive over to the train station for your daily commute to work. While you're on the train, you open iBook on your iPhone and it opens up to the very page you left off on when you stopped reading earlier that morning. When the train reaches your station, you put your iPhone away and start your workday. Fast forward to that evening and you guessed it, when you're ready to start reading on the iPad you left by your bedside you're at the very page you left off at lunch. iCloud takes a number of discrete islands of application consumption across a number of physical devices with varying form factors and turns them all into a single, integrated customer experience that's seamless and effortless. Also note that its approach doesn't rely on ubiquitous network access. Devices link up to iCloud whenever they can to synchronize content. The fact that you're on a train with poor 3G coverage and no Wi-Fi hotspot has little impact on this integrated experience.

Now fast forward a year or two when these same consumers, who happen to be your most influential end users and the drivers of value creation in your company, ask you why their enterprise applications don't work this way. IT organizations that can proactively address this need will be well positioned for success as strategic partners with this influential set of business stakeholders. Those that don't or won't address this need will in the best case be viewed as irrelevant to business success and in the worst case be viewed as impediments to be avoided at all costs.

By the way, don't expect that your end users will be satisfied with a single, seamless and effortless multi-device end-user experience alone. The fuel that drives the engine of enterprise value creation is collaboration. Be prepared to deliver a multi-device computing experience that makes collaboration as seamless and effortless as all the other capabilities that we've discussed. Then sit back and enjoy your new role as the strategic enabler of value creation for your enterprise.

More Stories By Dave Geada

Dave Geada is the CEO of Buzzoink, a mobile search SaaS start-up that delivers advertising solutions to food retailers by enhancing the in-store shopping experience and building brand loyalty. He has over 15 years of experience in technology marketing, working for name brand companies like Computer Associates, Network Solutions and VeriSign. For the last seven years Dave has been marketing cloud computing solutions to both SMB and Fortune 5000 customers at companies like Quest Software, Rackspace and StrataScale.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...