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Big Data, NoSQL, SSDs And Amazon

Typically, the Dog here usually thinks of Amazon as the place with all the items I could want on my Christmas wish list like the “Outward Hound Back Seat Pet Hammock” (I prefer mine in blue, thank you).  But thinking from the IT part of the IT Dog brain, there is a lot more going on at Amazon to talk about.

Who Knew?
I really enjoyed reading about how the biggest of the big dogs in the relational database world – the mighty Oracle, announced a few months ago they are entering into the not-so-relational space of NoSQL.  This surprise announcement comes not long after Oracle released a May 2011 white paper talking about the evils of NoSQL (which has since been taken down from their website and is only available in the Google search cache).  Oracle has even gone further into the NoSQL world when it recently announced that it’s Big Data Appliance , which comprises Oracle NoSQL and Cloudera Distribution Including Apache Hadoop, is now available for purchase.

“But Dog, What Does This Have To Do With Amazon?”
Well, it just so happens that another big dog in the database world (although in a much different way than Oracle) had a Big Data type of announcement just this past week.  Amazon, or rather Amazon Web Services (AWS), the IT infrastructure service arm of the retail giant, announced the availability of DynamoDB: “a fully managed NoSQL database service.”  While this is all very positive news for the NoSQL movement and another arrow in the Big Data quiver, the real thing that interests The Dog here is that with DynamoDB, “all data items are stored in SSD.”  AWS says “the service runs on solid state drives, and is built to maintain consistent, fast latencies at any scale.”  Wow! Talk about a major endorsement for SSDs!  Can you imagine the nice PO that some SSD vendor received from AWS for DynamoDB?  It is interesting that I can’t seem to find any related announcement from an SSD provider staking claim to this major deal.
While AWS is touting SSD in the product offering, they are not screaming it to the market place.  I just think that is tremendous news for the enterprise SSD market and the SSD vendor folks should point to this as a ringing endorsement of their products.

Maybe You Can Help
Do you know who sold all those SSDs to AWS?  Can you tell the rest of us?

Read the original blog entry...

More Stories By Peter Velikin

Peter Velikin has 12 years of experience creating new markets and commercializing products in multiple high tech industries. Prior to VeloBit, he was VP Marketing at Zmags, a SaaS-based digital content platform for e-commerce and mobile devices, where he managed all aspects of marketing, product management, and business development. Prior to that, Peter was Director of Product and Market Strategy at PTC, responsible for PTC’s publishing, content management, and services solutions. Prior to PTC, Peter was at EMC Corporation, where he held roles in product management, business development, and engineering program management.

Peter has an MS in Electrical Engineering from Boston University and an MBA from Harvard Business School.

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