|By Marketwired .||
|March 8, 2012 09:01 AM EST||
NEW YORK, NY -- (Marketwire) -- 03/08/12 -- CrowdTwist, the only multi-channel brand loyalty platform, today announced record growth for the past year. Growing revenue by more than 3,200% and signing, among others, Sony Music Entertainment, Zumiez, the Miami Dolphins and Pepsi as new customers, CrowdTwist now represents major global and national brands. CrowdTwist has also made two new senior hires, bringing digital and enterprise veterans Adam Trisk and Frederick Brown on board to lead marketing and sales, respectively, and is hiring aggressively in its New York City headquarters.
Launched in 2009 to fundamentally change the way marketers build brand loyalty, CrowdTwist is unlocking the hidden value of people by recognizing and rewarding them for their engagement, influence and impact across every channel. CrowdTwist has rapidly grown into one of the most powerful drivers of brand engagement, brand loyalty, and bottom line impact and is the only loyalty platform capable of integrating across a brand's web presence, online and offline points of sale, digital properties and social/mobile platforms, including Facebook, Twitter, and Foursquare. This true multi-channel reach gives brands a previously unrealized ability to identify individuals as they interact with a brand's channels, and ultimately provides brands the ability to reward people for their total impact.
Since launch last October, CrowdTwist customer and Sony Music Entertainment / RCA Records artist Kelly Clarkson has seen exceptionally strong performance metrics, including a 40% increase in purchase size and a 900% lift in engagement. Across the board, CrowdTwist customers are seeing an average purchase size increase of more than 30% and an average engagement lift of 1,000%. To date, CrowdTwist customers have generated more than 164 million earned social media impressions.
New hires Adam Trisk and Frederick Brown join CrowdTwist from Digitas and Momentum Worldwide, respectively. As Head of Marketing, Trisk will be responsible for shaping CrowdTwist's corporate brand and marketing strategy, and will work closely with sales and business development to drive new client acquisition. While at Digitas, Trisk served as Vice President / Group Director of Business Development and Marketing, responsible for managing growth across several of the agency's North American offices and for leading financial services and consumer goods accounts, including Guthy-Renker and American Express. Prior to Digitas, Trisk worked in leadership roles for a number of agencies, including The Publicis BOS Group, Digital Pulp, and Kirshenbaum Bond + Partners, as well as various start-ups and technology companies.
As CrowdTwist's Head of Business Development & Alliances, Frederick Brown is responsible for significantly expanding CrowdTwist's brand customer footprint. While at Momentum Worldwide, an Interpublic Group Company, Brown served as Executive Vice President, where he was tasked with incubating Fuz1on, an early stage SaaS social business portal and platform. Brown was also responsible for significantly growing all bookings, revenue growth and pipeline development. Prior to Momentum Worldwide, Brown served in several senior sales and management roles for leading enterprise software companies, including SAP, Oracle, PeopleSoft and J.D. Edwards.
"Customers today are delivering value not just at the point of sale, but every time they interact with a brand, both online and offline. The CrowdTwist platform addresses this new reality, helping brands turn any customer interaction on any platform into tangible value, and ultimately, into an authentic long-term relationship," said Irving Fain, CEO and co-founder, CrowdTwist. "Fred and Adam bring a wealth of experience to the CrowdTwist team and will be outstanding additions as we continue to focus on delivering exceptional results for our clients."
CrowdTwist is a multi-channel brand loyalty platform that unlocks the hidden value of people. Extending loyalty beyond purchases, CrowdTwist incentivizes, recognizes and rewards people for their engagement, influence and impact wherever it occurs and is fundamentally changing the way marketers build relationships with their audiences. With CrowdTwist, brands create more active relationships, gain a deeper understanding of audiences across any channel and drive an average bottom line increase of 35 percent. CrowdTwist customers include Live Nation, Pepsi, Zumiez, The Miami Dolphins, X-Factor, JCPenney and many others. Founded in 2009, CrowdTwist is headquartered in New York City. For more information, visit www.crowdtwist.com.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 27, 2015 03:00 AM EST Reads: 7,643
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
Jan. 27, 2015 02:00 AM EST Reads: 2,789
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Jan. 27, 2015 01:00 AM EST Reads: 2,613
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Jan. 27, 2015 12:30 AM EST Reads: 3,571
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
Jan. 27, 2015 12:00 AM EST Reads: 2,569
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
Jan. 26, 2015 11:30 PM EST Reads: 1,361
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Jan. 26, 2015 09:00 PM EST Reads: 2,567
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Jan. 26, 2015 07:45 PM EST Reads: 2,534
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Jan. 26, 2015 06:15 PM EST Reads: 3,887
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Jan. 26, 2015 06:00 PM EST Reads: 1,702
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Jan. 26, 2015 06:00 PM EST Reads: 3,095
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Jan. 26, 2015 06:00 PM EST Reads: 2,822
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Jan. 26, 2015 05:45 PM EST Reads: 3,129
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 26, 2015 02:30 PM EST Reads: 2,385
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Jan. 26, 2015 02:15 PM EST Reads: 2,947
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
Jan. 26, 2015 01:45 PM EST Reads: 2,131
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Jan. 26, 2015 01:15 PM EST Reads: 2,302
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Jan. 26, 2015 01:00 PM EST Reads: 3,880
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 26, 2015 11:30 AM EST Reads: 2,579
“The age of the Internet of Things is upon us,” stated Thomas Svensson, senior vice-president and general manager EMEA, ThingWorx, “and working with forward-thinking companies, such as Elisa, enables us to deploy our leading technology so that customers can profit from complete, end-to-end solutions.” ThingWorx, a PTC® (Nasdaq: PTC) business and Internet of Things (IoT) platform provider, announced on Monday that Elisa, Finnish provider of mobile and fixed broadband subscriptions, will deploy ThingWorx® platform technology to enable a new Elisa IoT service in Finland and Estonia.
Jan. 26, 2015 11:00 AM EST Reads: 1,595