|By Marketwired .||
|March 8, 2012 09:01 AM EST||
NEW YORK, NY -- (Marketwire) -- 03/08/12 -- CrowdTwist, the only multi-channel brand loyalty platform, today announced record growth for the past year. Growing revenue by more than 3,200% and signing, among others, Sony Music Entertainment, Zumiez, the Miami Dolphins and Pepsi as new customers, CrowdTwist now represents major global and national brands. CrowdTwist has also made two new senior hires, bringing digital and enterprise veterans Adam Trisk and Frederick Brown on board to lead marketing and sales, respectively, and is hiring aggressively in its New York City headquarters.
Launched in 2009 to fundamentally change the way marketers build brand loyalty, CrowdTwist is unlocking the hidden value of people by recognizing and rewarding them for their engagement, influence and impact across every channel. CrowdTwist has rapidly grown into one of the most powerful drivers of brand engagement, brand loyalty, and bottom line impact and is the only loyalty platform capable of integrating across a brand's web presence, online and offline points of sale, digital properties and social/mobile platforms, including Facebook, Twitter, and Foursquare. This true multi-channel reach gives brands a previously unrealized ability to identify individuals as they interact with a brand's channels, and ultimately provides brands the ability to reward people for their total impact.
Since launch last October, CrowdTwist customer and Sony Music Entertainment / RCA Records artist Kelly Clarkson has seen exceptionally strong performance metrics, including a 40% increase in purchase size and a 900% lift in engagement. Across the board, CrowdTwist customers are seeing an average purchase size increase of more than 30% and an average engagement lift of 1,000%. To date, CrowdTwist customers have generated more than 164 million earned social media impressions.
New hires Adam Trisk and Frederick Brown join CrowdTwist from Digitas and Momentum Worldwide, respectively. As Head of Marketing, Trisk will be responsible for shaping CrowdTwist's corporate brand and marketing strategy, and will work closely with sales and business development to drive new client acquisition. While at Digitas, Trisk served as Vice President / Group Director of Business Development and Marketing, responsible for managing growth across several of the agency's North American offices and for leading financial services and consumer goods accounts, including Guthy-Renker and American Express. Prior to Digitas, Trisk worked in leadership roles for a number of agencies, including The Publicis BOS Group, Digital Pulp, and Kirshenbaum Bond + Partners, as well as various start-ups and technology companies.
As CrowdTwist's Head of Business Development & Alliances, Frederick Brown is responsible for significantly expanding CrowdTwist's brand customer footprint. While at Momentum Worldwide, an Interpublic Group Company, Brown served as Executive Vice President, where he was tasked with incubating Fuz1on, an early stage SaaS social business portal and platform. Brown was also responsible for significantly growing all bookings, revenue growth and pipeline development. Prior to Momentum Worldwide, Brown served in several senior sales and management roles for leading enterprise software companies, including SAP, Oracle, PeopleSoft and J.D. Edwards.
"Customers today are delivering value not just at the point of sale, but every time they interact with a brand, both online and offline. The CrowdTwist platform addresses this new reality, helping brands turn any customer interaction on any platform into tangible value, and ultimately, into an authentic long-term relationship," said Irving Fain, CEO and co-founder, CrowdTwist. "Fred and Adam bring a wealth of experience to the CrowdTwist team and will be outstanding additions as we continue to focus on delivering exceptional results for our clients."
CrowdTwist is a multi-channel brand loyalty platform that unlocks the hidden value of people. Extending loyalty beyond purchases, CrowdTwist incentivizes, recognizes and rewards people for their engagement, influence and impact wherever it occurs and is fundamentally changing the way marketers build relationships with their audiences. With CrowdTwist, brands create more active relationships, gain a deeper understanding of audiences across any channel and drive an average bottom line increase of 35 percent. CrowdTwist customers include Live Nation, Pepsi, Zumiez, The Miami Dolphins, X-Factor, JCPenney and many others. Founded in 2009, CrowdTwist is headquartered in New York City. For more information, visit www.crowdtwist.com.
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