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LevelUp Goes Big With New App Release and Major Executive Expansion

LevelUp, the pay phone app, today announced a redesign of its mobile app, along with several key executive hires at its parent company, SCVNGR. These hires include former Akamai Technologies SVP Engineering Harald Prokop – one of the chief architects of the Cambridge, MA-based Internet giant – who will be joining as Chief Technology Officer. SCVNGR also added former Omnicom Media Group global CFO Mark Amabile to its expanded leadership team as Chief Financial Officer. Additionally, Chris Mahl, current EVP Enterprise, will become Chief Revenue & Strategy Officer. In his new role, Chris will also be leading strategic initiatives including card and bank partnerships, international expansion and carrier partnerships.

New CTO Harald Prokop served as the key technology strategist at the billion-dollar internet content delivery company Akamai Technologies, which he joined in 1999. In his new role at SCVNGR, he will focus on scaling the LevelUp payment architecture and growing the engineering team.

Mark Amabile, the newly joined CFO, spent over twenty years within several networks of advertising and marketing services giant Omnicom Group. Most recently Mark was global CFO for Omnicom Media Group, which has annual billings in excess of $38 billion according to media agency industry source RECMA. At SCVNGR, Mark will be responsible for further developing the company’s financial operations as LevelUp's transaction volume doubles roughly every 6 weeks.

Harald and Mark join SCVNGR's Executive Team comprised of industry veterans like Chris Mahl, whose 25 years of experience include executive roles at Oracle, Yahoo and Salesforce.com, in leading LevelUp’s expansion as the nation’s 2nd largest mobile payment application.

“It’s a pretty amazing time here at SCVNGR & LevelUp. We’ve just moved headquarters into a new, 40,000 sq. ft. space in downtown Boston, and we’ve added literally some of the best talent in the industry with Harald and Mark,” said Chief Ninja Seth Priebatsch. “Our plan is to grow LevelUp into the largest mobile payment network in the country, and we’re building an insanely talented executive team to achieve that goal...fast.”

Now available in the iTunes App Store (and coming shortly for Android), LevelUp also launched Version 2.3.0 of its pay phone app this week, which features a stunningly simple user interface. Users can now search LevelUp’s 2500+ merchants by category (i.e. “Pizza” or “Mexican food”) and can view their full transaction history, along with a local map highlighting places they’ve visited before.

For further information or to download LevelUp and start saving time and money by paying with your phone, visit http://www.thelevelup.com.

Also, SCVNGR + LevelUp is hiring for developers, sales folks and more. Check out their openings at http://thelevelup.com/jobs.

About LevelUp:

LevelUp is the pay phone app. It lets you pay with your phone to save time and money at your favorite local businesses. To get started, visit http://www.TheLevelUp.com or grab the free app for iPhone & Android. Based in Boston, MA, SCVNGR + LevelUp is funded by Google Ventures, Highland Capital Partners and Balderton Capital.

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