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FreeWheel's RPM Product Crosses the Pond to Streamline Advertising Business Operations for BSkyB

The UK's Largest Pay TV Provider Expands Relationship With the Video Technology Company

SAN MATEO, CA -- (Marketwire) -- 08/29/12 -- FreeWheel, the video technology company serving enterprise-class entertainment companies, today announced that British Sky Broadcasting (BSkyB), the UK's leading pay television provider, has deployed FreeWheel's Revenue & Payments Management (RPM) Advertiser system.

The technology will enable the broadcaster to better manage orders, reconcile payment terms with delivery, and efficiently issue invoices to its advertisers and agencies across its various business units. In conjunction with this agreement, FreeWheel also announced integration of its RPM technology with ad server ADTECH and Oracle's enterprise resource planning software.

"Over the past few years Sky has launched some of the UK's leading cross platform video and content services, which includes our Sky Go premium VOD and Linear offering running across PC, mobile, and tablets platforms, our on-demand set top box VOD offering Anytime+, as well cutting edge social companion TV services with Zeebox," said Tim Hussain, head of platform development & partnerships at Sky. "As we've launched these innovative content offerings it has become vital that we have a sales management system with the capabilities to successfully manage multiple cross media advertising deals and navigate the complexities of digital media.

"Having been a FreeWheel customer for the past few years, it became clear that their focus on businesses like ours provides Sky with the tools to enable us to centralize and better streamline our operations. RPM Advertiser provides us with very powerful and flexible tools to add efficiency and cut costs associated with generating advertising revenue."

RPM Advertiser is a front-end technology purpose-built for large entertainment companies such as BSkyB with complex financial operations and cross-platform advertising campaigns. BSkyB will be able to track over- and under-delivery of ad insertion orders, eliminate wasted hours of manually adjusting campaign fulfillment data, and decrease the likelihood of disputes with their valued advertisers and agencies.

"BSkyB is one of the companies leading the way internationally in bringing programming to consumers across devices and environments," said Doug Knopper, co-CEO of FreeWheel. "We have had a very fruitful relationship with them through their use of our Monetization Rights Management® system, and we are very excited to expand it to include RPM, enabling them to realize greater returns from minimizing the headaches involved with advertiser contract fulfillment at scale."

An existing FreeWheel customer, BSkyB has deployed the full suite of FreeWheel's technology products, which includes MRM and RPM. FreeWheel continues its work internationally with a number of customers, including Channel 4, ESPN, Discovery International, and Warner Music.

About FreeWheel
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world's leading technology companies, FreeWheel's solutions have already armed companies like AOL, ESPN, FOX, NBCUniversal, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.

About Sky Broadcasting
Sky entertains and excites more than 10.4 million homes through the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Sky continues to break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK production with the best of the US; Sky Living pushes ahead with fresh and innovative entertainment formats; Sky Arts is the UK's only dedicated arts channel brand; Sky Atlantic is the home to HBO and other iconic drama and comedy, Sky Sports is still raising the bar in sports broadcasting; Sky News remains a pioneer in television news; and Sky Movies is leading the way in High Definition and on-demand.

Sky also works with dozens of other broadcasters on the satellite platform, as well as online and on mobile through the groundbreaking Sky Go service. Sky has also led the UK into the age of high definition television, launched Europe's first 3DTV channel, Sky 3D, and offers customer even more flexibility and choice through Sky Anytime+, its internet-delivered video on demand service. Since launching Sky Broadband and Sky Talk in 2006, the company has also been the UK's fastest-growing home communications provider.

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Media Contact:
Gerasimos Manolatos
FreeWheel
(00 +1) 646-837-8695
[email protected]

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