Click here to close now.




















Welcome!

Recurring Revenue Authors: Rolando Kahn, Elizabeth White, Samuel Scott, Pat Romanski, Dan Koloski

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, IoT User Interface, Recurring Revenue

@CloudExpo: Article

Oracle to Compete with Amazon

Ellison claimed his SaaS and PaaS customers asked for IaaS

Oracle CEO Larry Ellison, a late convert to the cloud, formally announced the coming of an Oracle Infrastructure-as-a-Service (IaaS) cloud to compete primarily with Amazon Web Services.

The announcement was made during his keynote Sunday at Oracle OpenWorld. Larry, being Larry, and this is so Larry, actually let the cat out of the bag a couple of weeks ago during the company's conference call with Wall Street when it reported its numbers.

One little detail Larry didn't mention before, the new cloud is gonna be based on Oracle's own eight-core Xeon-based InfiniBand-linked Exa- hardware, its Exadata, Exalogic and Exalytics machines including a new Exadata database machine that houses enough built-in memory that users won't need external storage so kiss off, EMC and Hitachi.

This new Exadata X3 will have 26TB of processor memory - 4TB of storage per rack and 40TB of compressed data in main memory. (Compression is big in Oracle's sales pitch.) The X3's 22TB of flash computer memory is four times as much flash storage per rack than the previous Exadata version and it's supposed to process data way, way faster than disk-based systems.

Ellison claimed that "Customers will save so much money on storage that it will pay for that Exadata X3 over and over again."

The box, which will compete with SAP's HANA database - the X3 is supposed to process 52 times as much data as HANA - and IBM and HP systems, will start at $200,000 with deep discounts available,. That's reportedly one-eighth the price of IBM machines.

Oracle wants to replicate its IaaS widgetry on a customer's site as an Oracle Private Cloud. In both cases Oracle will own the hardware and manage it.

What's still unclear is when either of them will actually get here and what it'll all cost - other than that it'll be utility pricing. Oracle co-president Mark Hurd was on CNBC Monday afternoon indicating Oracle will sweet-talk accounts with tales of how much money it can save them on storage.

The new cloud-based multi-tenant Oracle 12c database is key to the scheme and that won't be out until early next year so that may be the clouds' target date. Multi-tenancy will let users gang their databases on consolidated servers, move some of the workload off the apps and, Ellison says, provide the security that multi-tenancy at the application layer doesn't provide.

Since it's a "container" database meant to hold lots of databases, multiple companies can also share the thing while keeping their data separate and sharing underlying hardware resources like memory or file storage.

Reportedly based on a fundamentally new architecture, separate memory and processes are allocated to each database and users can take "one dedicated set of memory, one set of operating system processes, and then plug multiple separate private databases into that single container."

Ellison called it the "first multi-tenant database in the world." It's definitely the first major revision of Oracle's database software in five years and compared to the current Oracle 11, the 12c is supposed to use one-sixth the hardware and run five times as many databases.

Oracle IaaS widgetry will include its own operating system, virtualization, middleware, storage and of course apps.

Ellison claimed his SaaS and PaaS customers asked for IaaS. Whether they had something other than what he called "plain old commodity infrastructure" in mind remains to be seen.

Oracle is flying in the face of conventional cloud wisdom by using a scale-up approach based on specialized high-end boxes rather than a web-scale scale-out approach like Amazon, Facebook and Google. It'll be brilliant if it sells and creates a natural marketplace for Oracle's hardware, whose revenues dropped 24% last quarter to $779 million.

TechCrunch, for one, thinks "Amazon has nothing to worry about. Oracle will never win the cloud without developers....Oracle will never match Amazon Web Services' (AWS) first-class treatment of the developer community. Nor will Oracle even try: it's a vertical iron machine that Ellison believes has the power to be the new ‘cloud' for IT. It is not a horizontal distributed, self-service environment that you get when you use AWS. By ignoring developers, Oracle has lost before it has even gotten started. A service like AWS scales because the people who use it are developers. And those developers create apps that power services that millions of people use....Without developers, Oracle's cloud play will become limited to a traditional base of customers who have a heavy dependence on legacy solutions and are committed to integrating Oracle-engineered systems."

There is one thing, though. Oracle, like IBM, knows how to sell to the C suite where the bills get paid.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...