Welcome!

Recurring Revenue Authors: Yeshim Deniz, Elizabeth White, Xenia von Wedel, Liz McMillan, Carmen Gonzalez

News Feed Item

Marketo's Global Expansion Continues Into Australia

Explosive International Growth Propels Marketing Software Leader Onto Third Continent

SAN MATEO, Calif. and SYDNEY, Oct. 8, 2012 /PRNewswire/ -- Marketo, the leading provider of cloud-based marketing software, today opens its newest international headquarters in Sydney, Australia. Aden Forrest, the newly appointed managing director of Australia and New Zealand (ANZ), will lead Marketo's second overseas hub and establish a full-scale Marketo operation including sales, marketing and support staff.

(Photo: http://photos.prnewswire.com/prnh/20121008/SF88284)

(Logo: http://photos.prnewswire.com/prnh/20070917/AQM011LOGO)

Since its European office was founded in Ireland last year, Marketo has seen an explosion of growth outside the U.S.; its EMEA customer base grew 50% more in the first half of 2012 than in the six months prior. With ongoing successes in the U.S. and abroad, Marketo aims to catalyze marketing innovation in a region that has devoured sales and CRM technology.

Marketo is one of the first international cloud-based marketing software vendor to plant roots in ANZ, a region increasingly developing ever-more sophisticated marketing strategies and voraciously responding to cloud technology – especially CRM leader salesforce.com. Marketo already serves 50+ enterprise and SMB customers in ANZ, such as Ansell, Australian Associated Press, Navitas, Melbourne IT, Macquarie Telecom, thanks to a strategic location  partnership with Asia Pacific's fastest growing data-driven marketing automation agency; Datarati.

"Datarati's phenomenal results, salesforce.com's local cloud pioneering and our existing successes in Europe and North America all validate the need for a strong Marketo presence in ANZ," said Phil Fernandez, president and CEO of Marketo. "We're investing heavily in our Sydney operations to offer the range of operations for our customers because we believe so strongly in the potential market. Aden will grow Marketo's ANZ presence from the ground up, and we expect great things from him and the community of marketers in this region."

Forrest is responsible for all revenue generation activities for Marketo in ANZ, including sales, marketing, customer success and renewals. He has already successfully helped introduced two other companies to the ANZ market, salesforce.com and Siebel, driving rapid success for both organisations. Forrest also held leadership positions at Oracle and E.piphany in both APAC and EMEA, ultimately bringing over 20 years of rich experience in national and global business strategy, cloud technology, marketing and sales to Marketo.

"Marketo's deep, no-holds-barred commitment to ANZ means our customers and partners will reap the benefits from having attentive and dedicated local personnel who understand the nuances of this market and the unique needs of ANZ marketers," said Forrest. "In a highly competitive market like ANZ, companies must do a lot with limited resources. This expansion will help more marketers access capabilities once thought unattainable and produce results to drive rapid revenue growth."

The Social Marketing Rockstar Tour Marketo's marquee summer event for marketing professionals will make its first-ever stop in Sydney in October 2012. Derek Laney, director product marketing management – Salesforce Marketing Cloud, headlines the Australian event that will gather marketing professionals to share best practices on social marketing, lead generation, sales effectiveness and more.

Be sure to register for Marketo's first ever Social Marketing Conference in Australia, on Wednesday October 10th, 2012.

About Marketo: Easy, Powerful, Complete. 
Marketo uniquely provides easy-to-use, powerful and complete marketingsoftware that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software – including the world's first integrated solution for socialmarketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenuedriver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of "America's Most Promising Companies" "by Forbes, the #1 Marketing Software Vendor on the INC 500, and #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal.  In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.  

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

SOURCE Marketo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...