Welcome!

Recurring Revenue Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Xenia von Wedel, Carmen Gonzalez

News Feed Item

TriNet Appoints Steve Apfelberg as Vice President of Marketing

Leading Cloud-Based HR Provider Taps Software Executive to Fuel Rapid Growth

SAN LEANDRO, CA -- (Marketwire) -- 11/13/12 -- TriNet, a leading cloud-based provider of HR services, today announced the appointment of Steve Apfelberg as the company's Vice President of Marketing. In this role, Apfelberg manages TriNet's marketing team and programs and is responsible for corporate marketing, product marketing, PR and market awareness, branding, lead generation and all other outbound activities for the professional employer organization (PEO).

"We are thrilled that Steve has joined our executive team at this exciting time," said Burton M. Goldfield, CEO at TriNet. "With our recently closed acquisition of Strategic Outsourcing, Inc. (SOI), we became the largest independent, cloud-based HR provider leveraging the PEO model to help grow small businesses. It's terrific to have Steve on board to help promote our multiple products and services to an expanded set of targeted industries, and to communicate our leadership position and competitive differentiation. Throughout his career, Steve has put the customer first and consistently produced strong results. I am confident he will provide similar leadership and execution at TriNet."

Prior to TriNet, Apfelberg was the Chief Marketing Officer at Skire, a leading provider of cloud-based solutions for managing capital projects, facilities and real estate. Under his leadership, the company, which was recently acquired by Oracle, improved its demand generation processes and expanded its product offering. Previously, Apfelberg served as the Vice President of Marketing at Yammer, a pioneer and leader in enterprise social networking. He played significant roles in building the enterprising social networking category, creating awareness for the company and evangelizing its value proposition in the media and at events around the world. Yammer was acquired by Microsoft in 2012. Earlier, Apfelberg was the Senior Vice President of Marketing and Business Development at CallidusCloud, a publicly traded provider of cloud-based sales, marketing, learning and hiring solutions. He also held senior roles in marketing and finance at Siebel, Remedy and Oracle. Apfelberg received a Bachelor of Arts degree from Stanford University.

"Small and medium-sized businesses are the lifeblood of the revival of the American economy, and I am excited to join a company that is a strategic accelerator to the growth and success of these companies," said Steve Apfelberg, Vice President of Marketing at TriNet. "TriNet's talented team has done a phenomenal job delivering value to clients and achieving a leadership position in the PEO market. I look forward to working with my colleagues as we expand our offerings, industries served and competitive advantage."

About TriNet
TriNet is a trusted strategic HR partner to small businesses, providing critical HR-related services on an outsourced basis. TriNet's solutions help contain costs, minimize employer-related risks, and relieve administrative burden to keep an entrepreneur's focus on their core business functions. From employee benefits service and payroll processing to high-level human capital consulting, TriNet's professional employer organization (PEO) expertise is integrated with every facet of a client's business. TriNet specializes in serving fast-moving companies in fields such as technology and financial services, who recognize that top-quality employees are the most critical competitive asset. For more information, please visit http://www.trinet.com.

TriNet, Ambitions Realized and the TriNet logo are registered trademarks of TriNet. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Larry Smalheiser
Trainer Communications
[email protected]
(925) 271-8211

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)