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Research and Markets: 2012 Report on the $250 Billion US Computer Software Market Featuring Microsoft, Oracle, IBM Software, Symantec, and Cognizant

Research and Markets (http://www.researchandmarkets.com/research/2zqm2f/computer_software) has announced the addition of the "Computer Software" report to their offering.

The US computer software industry involves about 60,000 companies with combined annual revenue of about $250 billion. About 60 percent of industry revenue comes from software publishing; custom programming accounts for the remainder. Large companies include Microsoft, Oracle, IBM Software, Symantec, and Cognizant Technology Solutions. The US packaged software segment is concentrated: the 50 largest companies generate about 70 percent of revenue. The US custom programming segment is highly fragmented.

A significant majority of computer software is developed overseas, particularly in fast-growing countries throughout the Asia/Pacific region. Major companies based outside the US include Nintendo (Japan), Infosys Technologies (India), and SAP (Germany).

Competitive Landscape:

The US economy heavily influences business spending for software products. The success of programming companies depends heavily on strong technical expertise. The success of packaged-software companies depends on technical expertise and good marketing. Small software companies compete mainly by developing packaged products in small niches or producing custom products for individuals. Many small companies form alliances with larger ones to market their products.

The packaged software industry is capital-intensive: average annual revenue per worker is about $560,000.

Products, Operations & Technology:

Packaged software products are generally programs that can be installed and operated by the customer with little or no assistance, such as an operating system. Custom programming either creates a new software product from scratch, or, more typically, customizes an existing software product for customer use.

Key Topics Covered:

1. Industry Overview

2. Quarterly Industry Update

3. Business Challenges

4. Business Trends

5. Industry Opportunities

6. Call Preparation Questions

7. Financial Information

8. Industry Forecast

9. Web Links and Acronyms

Countries Covered

US

For more information visit http://www.researchandmarkets.com/research/2zqm2f/computer_software

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