Recurring Revenue Authors: Pat Romanski, Hollis Tibbetts, Elizabeth White, Liz McMillan, Dana Gardner

Related Topics: Containers Expo Blog, Microservices Expo, IoT User Interface, Agile Computing, @CloudExpo, Apache

Containers Expo Blog: Blog Feed Post

Storage Comments from the Field and Customers in the Trenches

How much SSD do you want vs. need?

When I was in Europe presenting some sessions at conferences and doing some seminars last month I meet and spoke with one of the attendees at the StorageExpo Holland event. The persons name (Han Breemer) came up to visit with me after one of my presentations that include SSD is in your future: When, where, with what and how, and Cloud and Virtual Data Storage Networking industry trends and perspectives. Note you can find additional material from various conferences and events on the Downloads page accessible via the resources menu on the StorageIO web site.

As I always do, I invite attendees to feel free and follow-up via email, twitter, Linked In, Google+ or other venue with questions, comments, discussions and what they are seeing or running into in their environments.

Some of the many different items discussed during my StorageExpo presentations included:

Recently Hans followed up and sent me some comments and asked if I would be willing to share them with others such as who ever happens to read this. I also suggested to Hans that he also start a blog (here is link to his new blog), and that I would be happy to post his comments for others to see and join in the conversation which are shown below.

Hans Breemer wrote:

Hi Greg, we met each other recently at the Dutch Storage Expo after one of your sessions. We briefly discussed the current trends in the storage market, and the "risks" or "threats" (read: challenges) it means to "us", the storage guys. Often neglected by the sales guys...

Please allow me a few lines to elaborate a bit more and share some thoughts from the field. :-)

1. Bigger is not better?

Each iteration in the new disk technologies (SATA or SAS) means we get less IOPS for the bucks. Pound for pound that is. Of course the absolute amount of IOPS we can get from a HDD increases all the time. where 175 IOPS was top speed a few years ago, we sometimes see figures close to 220 IOPS per physical drive now. This looks good in the brochure, just as the increased capacity does. However, what the brochure doesn't tell us that if we look at the IOPS/capacity ratio, we're walking backwards. a few years ago we could easily sell over 1000 IOPS/TB. Currently we can't anymore. We're happy to reach 500 IOPS/TB. I know this has always been like that. However with the introduction of SATA in the enterprise storage world, I feel things have gotten even worse.

2. But how about SSD's then?

True and agree. In the world of HDD's growing bigger and bigger, we actually need SSD's, and this technology is the way forward in an IOPS perspective. SSD's have a great future ahead of them (despite being with us already for some time). I do doubt that at the moment SSD's already have the economical ability to fill the gap though. They offer many of thousands of IOPS, and for dedicated high-end solutions they offer what we weren't able to deliver for decades. More IOPS than you need! But what about the "1000 IOPS/TB" market? Let's call it the middle market.

3. SSD's as a lubricant?

You must have heard every vendor about Adaptive Storage Tiering, Auto Tiering etc. All based on the theorem that most of our IO's come from a relative small disk section. Thus we can improve the total performance of our array by only adding a few percent of SSD. Smart technology identifies the hot tracks on our disks, and promotes these to SSD's. We can even demote cold tracks to big SATA drives. Think green, think ecological footprint, etc. For many applications this works well. Regular Windows server, file servers, VMWare ESX server actually seems to like adaptive storage tiering ,and I think I know why, a positive tradeoff of using VMDK's. (I might share a few lines about FAST VP do's and dont's next time if you don't mind)

4. How about the middle market them you might ask? or, SSD's as a band-aid?

For the middle market, the above developments is sort of disaster. Think SAP running on Sun Solaris, think the average Microsoft SQL Server, think Oracle databases. These are the typical applications that need "middle market" IOPS. Many of these applications have a freakish IO pattern. OLTP during daytime, backup in the evening and batch jobs at night. Not to mention end of month runs, DTA (Dev-Test-Acceptance) streets that sleep for two weeks or are constantly upgraded or restored. These applications hardly benefit from "smart technologies". The IO behavior is too random, too unpredictable leading to saturated SATA pools, and EFD's that are hardly doing more IO's than the FC drives they're supposed to relief. Add more SSD's we're told. Use less SATA we're told. but it hardly works. Recently we acquired a few new Vmax arrays without EFD or FASTVP, for the sole purpose of hosting these typical middle market applications. Affordable, predictable performance. But then again, our existing Vmax 20k had full size 600GB 15rpm drives, with the Vmax 40k we're "encouraged" to use small form factor 600GB 10krpm drives. Again a small step backwards?

5. The storage tiering debacle.

Last but not least, some words I'd like to share with you about storage tiering. We're encouraged (again) to sell storage in different tiers. Makes sense. To some extent it does yes. Host you most IO eager application on expensive, SSD based storage. And host your DTA or other less business critical application on FC or SATA quality HDD's. But what if the less business critical application needs to be backed up in the evening, and while doing so completely saturates your SATA pool? Or what if the Dev server creates just as many IO's as the Prod environment does? People don't seem to care it seems. To have people realize how much IO's they actually need and use, we are reporting IO graphs for all servers in our environment. Our tiering model is based on IOPS/TB and IO response time.

Tier X would be expensive, offering 800 IOPS/TB @ avg 10ms
Tier Y would be the cheaper option offering 400 IOPS/TB @ avg 15 ms

The next step will be to implement front end controls an actually limit a host to some ceiling. for instance, 2 times the limit described in the tier description. thus allowing for peak loads and backups.

Do we need to? I think so...

Greg, this small message is slowly turning into a plea. And that is actually what it is, a plea to our storage vendors, and to our evangelists. If they want us to deliver, I feel they should talk to us, and listen to us (and you!).


Hans Breemer

ps, I love my job, this world and my role to translate promises and demands into solutions that work for my customers. I do take care though not to create solution that will not work, despite what the brochure said.

pps, please feel free to share the above if needed.

Here is my response to Hans:

Hello Hans good to hear from you and thanks for the comments.

Great perspectives and in the course of talking with your peers around the world, you are not alone in your thinking.

Often I see disconnects between customers and vendors. Vendors (often driven by their market research) they know what the customer needs and issues are, and many actually do. However I often see a reliance on market research data with many degrees of separation as opposed to direct and candied insight. Likewise some vendors spend more time talking about how they listen to the customer vs. how time they actually do so.

On the other hand, I routinely see customers fall into the trap of communicating wants (nice to haves) instead of articulating needs (what is required). Then there is confusing industry adoption with customer deployment, not to mention concerns over vendor, technology or services lock-in.

Hope all else is well.

Cheers gs

Check out Hans new blog and feel free to leave your comments and perspectives here or via other venues.

Ok, nuff said.

Cheers Gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO All Rights Reserved

Read the original blog entry...

More Stories By Greg Schulz

Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

@ThingsExpo Stories
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.