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AuraPortal BPM Software Stands out From the Rest of the BPM Vendors in the World Classification "Decision Matrix 2011"

OVUM is an international independent consultancy company that forms part of the Datamonitor Group. It bases its analysis on over 400,000 interviews with business and technology executives, who provide an unprecedented knowledge, not only of the business r

BOCA RATON, Fla., Dec. 13, 2012 /PRNewswire/ -- AURA (, a global provider of Business Process Management (BPM), has announced that its BPM Suite has been placed in a leadership position in the recent report, "Business Process Management Decision Matrix 2011", from the independent market analyst firm OVUM (Datamonitor Group). This report has highlighted AuraPortal amongst the most prestigious BPM vendors in the global market, including such vendors as IBM, Oracle, Appian and Pegasystems.

AuraPortal surpasses its competitors in all categories but one, "Vertical Specialization", and in the two most important aspects: "Product Quality" and "Value for Money", AuraPortal has obtained the highest score (9 points), situating itself clearly above the next best vendor on a scale of 1 to 10.

From a global perspective, AuraPortal is clearly the leader, with a score of 58.5 points in a competition where four of the nine candidates have scored less than 8 points, and the candidate following behind AuraPortal (Appian) has achieved only 35.5 points in total.
 According to OVUM, "AuraPortal's performance has been strong: its scores are consistently high for the User Sentiment dimension." The report also says that: "Even more interesting is AuraPortal's presence among enterprises with fewer than 5000 employees, traditionally a BPM blind spot for the larger vendors. This enterprise segment accounts for over 30% of AuraPortal's business, a higher percentage than that reported by any other vendor featured in this report." 

See the comparison table by clicking on these link: pdf | web

See the full extract by clicking on this link.


OVUM is one of the largest global independent market analyst firms specializing in consultancy and advice, and it forms part of the Datamonitor Group. OVUM research is based on independently audited methodologies that ensure that its clients can base decisions on rigorous and fact-based research, rather than on unqualified and unjustified opinions.


AURA is a global BPMS (Business Process Management Suite) provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

 AURA has a presence in 50 countries with more than 500 customers including, among others: Toyota, General Motors, Petroleos Mexicanos (PEMEX), Carrefour, ArcelorMittal, PepsiCo, Coca-Cola, Scotiabank, Danone, Sodexo, Kimberly-Clark, Yamaha, Eletrobras, Royal KPN, Bristol-Myers Squibb etc., as well as many Government Agencies and Departments in several countries.

AURA Headquarters are located in North America (Florida) and Europe (Holland) whereas the software development facilities are located in Spain and India.

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OVUM: In the "Product Quality" category, AuraPortal has obtained the highest score (9 points), situating itself clearly above the next best vendor on a scale of 1 to 10. (Decision Matrix on BPM Vendors 2011, OVUM - Datamonitor Group).

GARTNER: "AuraPortal is the example of next-generation BPMS." (Magic Quadrant, 2007, 2009, Gartner).

FORRESTER: "Visionary BPM and MDM teams turn to process data management." (Avoid Process Data Headaches: Align Business Process And Data Governance, November 22, 2010, Forrester Research).

BPTRENDS: "AuraPortal is one of the most complete and advanced BPMS solutions on the market backed up by a financially strong company with a large number of satisfied customers of all sizes that have been working with the product for several years." (BPM Suites Report 2010, BPTrends).

IDC: "In Customer references, AuraPortal has a strong ease of implementation and ease of use (from both IT and business user perspectives)." (MarketScape: Business Process Platforms, 2011, IDC).

BLOOR: "Bloor particularly like the way AuraPortal has integrated business rules into the process definition process." (2011, Bloor).


Juan Mertins [email protected] 
Skype: jfmertins 
Phone: +1 857 239 0070 or +1 954-600-7100

USA: [email protected] The Netherlands: [email protected] Spain: [email protected] 
Brazil: [email protected] Chile: [email protected] Colombia: [email protected] Eastern Europe: [email protected] Middle East: [email protected] India: [email protected]

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