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Badgeville, The Behavior Platform, Shortlisted for 2012-13 Cloud Awards Program

Badgeville's gamification technology and customer strategy recognized by prestigious Cloud Awards

REDWOOD CITY, Calif., Dec. 20, 2012 /PRNewswire/ -- Badgeville, the #1 gamification platform, announced today that it has been shortlisted in the 2012-2013 Cloud Awards Program in the categories of B2B Customer Strategy and Developer of the Year (Badgeville's CTO and co-founder Wedge Martin.) With the leading Cloud-based gamification solution and over 200 customers, Badgeville is one of the fastest-growing Cloud companies in Silicon Valley. The company enables businesses in virtually every industry to increase customer engagement and employee performance.

The Cloud Awards identify and celebrate excellence in the field of cloud computing, with categories including Best Cloud Infrastructure, Data Innovation of the Year, Developer of the Year, Most Promising Start-Up, Web Services Excellence and Best Software as a Service. The cloud computing awards program accepts entries from organizations of any size – from enterprises to start-ups – in the U.S. and internationally.

"We are honored to be shortlisted in the Cloud Awards for our technology and customer strategy," said Kris Duggan, CEO, Badgeville. "It is the combination of these two areas of focus that has been vital to our success as a business. This honor highlights our focus on customer success, led by an extraordinary team in engineering, production, account management, sales and support services."

Being shortlisted is another testament of how companies can utilize Badgeville's Cloud-based gamification platform to realize the full benefits of Cloud computing. Increasing user engagement via gamification has numerous advantages to businesses such as maximizing the value of their Cloud-based software investments. For software providers, gamification is proven to maximize retention rates and reduce customer churn.

"The standard of entries this year was truly incredible – and we're still scratching the surface of what the cloud is capable of," said Cloud Awards organizer Larry Johnson. "Efficiency, agility and an ability to leverage all of the positive attributes of cloud technologies are what set the organizations in this shortlist apart from any other."

Nearly 200 organizations entered, with entries coming from across the globe and including Europe, the U.S. and Middle East. Final winners will be announced on Tuesday, January 15.

The Cloud Awards ( will return in 2012-13 for a fresh program seeking excellence in the field of cloud computing.

About the Cloud Awards

The Cloud Awards is a premier international cloud computing awards program which recognizes and honors industry leaders, innovators and organizational transformation in cloud computing. The awards are open to large, small, established and start-up organizations, to find and celebrate the pioneers that will shape the future of the industry as we move into 2013 and beyond. Categories range from the Software as a Service award to Most Promising Start-Up. Finalists were selected by a panel of international industry experts. For more information about the Cloud Awards please visit

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

Cloud Awards

Larry Johnson – 2012-13 organizer

[email protected]  


SOURCE Badgeville

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