Welcome!

Recurring Revenue Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Elizabeth White, Kevin Benedict

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Microsoft Cloud, Containers Expo Blog, @BigDataExpo

@CloudExpo: Blog Feed Post

Six Things I Think I Think for IaaS in 2013

Another year, another dollar - or something like that

Another year, another dollar… or something like that.  It’s time for an update on the 6 things I think I think for Infrastructure-as-a-Service (IaaS) in the coming year!

1. Hybrid Cloud Computing

2012 Perspective: Hybridization WAS key in 2011 and I’m doubling down in 2012.  If you’ve paid attention to the consolidation in the industry, you’d best do the same.  The big boys are snapping up anything that smells like bridging the enterprise to the multi-tenant host.  Look for this trend to intensify.

2013 Perspective: VMware buys DynamicOpsRed Hat buys ManageIQCisco buys Cloupia.  Consider the consolidation trend intensified.  The big question for 2013 is what the big boys have in mind for the cool technologies they’ve acquired in 2012. Whatever they might have in mind, the signal from the customer is clear.  Hybrid cloud computing is considered critically important to wide-scale adoption of cloud computing in general.  As I highlighted earlier this year, as big as the cloud computing market is becoming it still pales in comparison to private IT operations. Hybrid cloud computing is correctly viewed as a technology tap to this underlying market.

2. Cloud Federation & Interoperability

2012 Perspective: I’ve spoken with some pretty big names in the business and scale is an issue with their regional plays in the market.  The challenge in 2011 for cloud federation was the degree of difficulty associated with interoperability.  There was much progress on this front in 2011 but I think before broad based federation goes from concept to reality there needs to be more plumbing.  2012 will be the year real interoperability tracks are laid as a foundation for scalable cloud federation.

2013 Perspective: We as an industry had the opportunity to lay down tracks for real cloud federation and interoperability at this time last year.  What happened was rather disappointing.  Basically, industry titans from OpenStack, Amazon, Citrix, and others all postured. I remember sitting in the crowd at GigaOm Structure when the first official shots were fired on the subject of API standardization.  What could have been a wonderful opportunity to seize the moment and end vendor lock-in before it ever started in cloud computing, big vendors did what they do best.  They opened up their respective Kimonos and bragged about the size of their case studies.  What a (albeit entertaining) waste of time and opportunity.

Because we all anticipate the cloud market, particularly IaaS, growing at a serious CAGR in 2013 there will be growing customer pressure to allow the movement and billing transfer of workloads between independent cloud operators.  The opportunity for a new or existing company to emerge with a solution to this problem will become significant in the coming year.

3. Cloud Ecosystem Enablement

2012 Perspective: VMware unveiled its plans to stitch together Vcloud operators at its big VMworld shindig, but this wasn’t the only giant making big bets on the cloud ecosystem concept.  Equinix, one of the world’s largest data center operators, hatched is master plan for a ‘Marketplace’ of Platform Equinix Partners and Synnex, one of the most powerful IT Distributors in North America took a huge step with its Cloudsolv application and services portal.  Watch what these three companies do in 2012 to drive ecosystem growth.

2013 Perspective: Dell, HP, Cisco, Arrow, Avnet, Telefonica, Singtel…just to name a few. Billions in unstructured cloud business potential spanning distribution, hardware and telecoms just waiting to be harnessed.  The lure of these types of captive markets will push the envelope on cloud ecosystem enablement despite a big challenge encountered in 2012.  That big challenge was the relative learning curve incurred when you cross-pollinate large singularly focused business units.

4. Emerging Cloud Communities

2012 Update:  By the middle of the 2nd quarter I was beginning to worry about this prediction.  Was I going a bit too far out on a limb?  Then, bang!  VMware announces the big deal with the NYSE.  Wow.  Talk about going big or going home.  The NYSE community cloud has a lot of eyes on it.  A large number of other vertical deals are hanging in the balance, hoping to learn what not to do when details of the NYSE project become more public.  I think this VMware play will be a big success and in 2012, you will see many other big players follow suit.

2013 Perspective: Do you hear that sound?  No? I didn’t think so.  There’s no sound in a vacuum that is the lack of follow up from the big NYSE deal in 2011.  No big pharma cloud.  No big banking cloud.  No big offshore financial cloud.

How come?

Would-be community cloud enablers in 2012 figured out what they needed to figure out, which they are hoping to do in 2013.  What they need to figure out has nothing to do with the technology and everything to do with operational and contractual concerns.  The commonality of vertical market integration resolves certain compliance risks, but it doesn’t mean private IT operators are ready, suited or even capable of offering a legitimate outbound customer service. Ask any CFO or CEO of a publically traded company about the idea of taking on the liability risk created by a new service that, oh by the way, has nothing to do with existing strategy. At a minimum in 2013 look for new corporate structures to emerge in order to facilitate offering community clouds as a service.

5. Channelization

2012 Perspective: I am still a firm believer in the channel and I’m still banking my company’s future on it.  However, the Channel failed to capitalize on the cloud opportunity in 2011 the way I thought it would.  Don’t get me wrong, the needle definitely moved.  But the cloud operators and the broader channel are still separated by an expertise gulf that is limiting how much cloud money flows via the intermediary.  The investment from the IaaS providers continues to be there.  Find me one IaaS services or software provider that doesn’t showcase a channel program today.  2012 will see the gulf shrink and the channel heat up because Distribution will hit its stride and carry with it more evidence of the gold rush I saw last year.

2013 Perspective: The channel didn’t emerge as the boon of cloud computing adoption in 2012, but it continued to make significant progress.   Cloud Sherpas recently raised $40M on a bet that it had figured out the model to integrate cloud into the enterprise.  That’s not a small bet on the channel intermediary concept.  There were other big wins in the market too.

In 2013 you will see vendors get very serious about forcing channel intermediaries to declare their allegiance.  Programs are maturing and dollars are flowing inbound to support the intermediary to the customer.  This is a sure sign that we are on the cusp of growing the cloud wave in a big way.

6. IaaS Futures Market

2012 Perspective: Spot market concepts made progress in 2011 but as expected were not able to truly capture the imagination of the market.   However, the groundswell around commodity compute resource trading is gaining momentum.  And in 2012 look for general progress in this area with a few players coming out of the woodwork to surprise some.

2013 Perspective: Fact – trading compute contracts is going to happen.  If you trust nothing else I write, trust me on this.

As predicted, a few players came out of the woodwork on this.  Specifically, the Eurex and Zimory (via TSystems) in Europe announced that they had formed a partnership to build a trading platform in 2013.

What is unclear is exactly how this is going to happen.  How will the market be organized?  Look for clarity to emerge in 2013 on this subject.

Since last year’s 6.1 bonus prediction was such a hit (um, cloud brokerage, anyone?) I will keep with the new tradition.  Here’s my scoop:  Keep an eye on the fall of old empires.  The world economy is definitely not what it was two years ago, but neither are some of these tech titans of yesterday:

Dell

Dell stock chart

Microsoft

Microsoft stock chart

Oracle

Oracle stock chart

HP

HP stock chart

Cloud Computing – the agent of change – can mean rebirth or extinction for some of the biggest companies to dominate the tech landscape in the last 30 years.  Look for significant strategic moves by some of the giants as they posture for survival in the new era.

Have a great 2013!

The post 6 things I think I think for IaaS in 2013 appeared first on 6fusion.

More Stories By John Cowan

John Cowan is co-founder and CEO of 6fusion. John is credited as 6fusion's business model visionary, bridging concepts and services behind cloud computing to the IT Service channel. In 2008, he along with his 6fusion collaborators successfully launched the industry's first single unit of meausurement for x86 computing, known as the Workload Allocation Cube (WAC). John is a 12 year veteran of business and product development within the IT and Telecommunications sectors and a graduate of Queen's University at Kingston.

@ThingsExpo Stories
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...