Welcome!

Recurring Revenue Authors: Pat Romanski, Ed Featherston, Jamie Maidson, Yeshim Deniz, Scott Allen

Blog Feed Post

Epicor Launches Fine-Tuned EMEA Channel Strategy to Drive Growth

Recruiting New Partners to Help Double Channel Generated Revenues in Next Two Years

LONDON, UK, January 9, 2013 -- Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations, today announced that it has fine-tuned its channel strategy to drive growth opportunities in the EMEA (Europe, Middle East and Africa) region. As part of the expanded strategy, Epicor will be looking at recruiting new partners, particularly for key markets such as France, Germany, Russia and Benelux, and boosting its channel presence in the Middle East and South Africa. To support the ambitious initiative, Epicor has recruited several new channel managers as well as a channel marketing director.

"We have invested in our channel organization this year in readiness to support our expanded strategy and being able to work more closely with our partners across EMEA on new business development and implementations," said Keith Deane, senior vice president for Epicor EMEA. "Our goal is to at least double our channel generated revenues within the next two years. To help us achieve this we need to recruit a number of new partners in our key markets, and boost the breadth of experience we have within the channel in other markets."

Epicor will be looking at recruiting partners that already have enterprise resource planning (ERP) experience, typically with knowledge of the larger systems such as SAP, Oracle, Infor or some Microsoft solutions. Many may be facing a 'build-or-buy' decision, either having legacy products that are due for replacement, or looking at building upgrades to older products.

"Our sweet spot is within manufacturing and distribution but Epicor is also a great fit in other industries so we are not only looking for partners with manufacturing or distribution experience, but also those who have expertise within other industries or niche domains," said James Frampton, channel vice president for Epicor EMEA. "We are, however, not changing the strategy of only recruiting a select number of partners. Unlike some of our competitors we don't want a large channel with resellers that compete against each other. Epicor therefore offers true partnerships, often with some sort of specialism, perhaps domain or vertically driven or to cover certain geographic areas.

He continued, "It is critical to us that the partners we select to work with become successful and we understand that this includes achieving a good return on their investment within a reasonable amount of time. We therefore invest an increasing amount of time and resources with partners that have the right attitude and aspirations for success, working closely with them as an extended sales force."

Many partners choose to work with Epicor because of its flexible and competitive products but also because Epicor is positioned as a visionary in the Gartner magic quadrant for single-instance ERP for product-centric midmarket companies[1].

Awarded 'Top Revenue Producer' for EMEA and Worldwide in 2012, MFI Consulting & Technology became an Epicor partner in 2010. This paved the way for massive geographical expansion. "Epicor ERP is the perfect fit for the challenging African market. It offers clients all the functionality that they need while being versatile enough to be able to grow with their business," said Aadil Tharani, chief executive officer for MFI Consulting & Technology. "The Epicor ERP offering is far superior to that of most of the leading Tier 1 vendors, and it's more affordable. Its popularity has been proven by the phenomenal growth we have achieved in Africa. Over the past 12 months we have invested heavily in the Epicor line of business yielding very positive results in Africa. We are now capitalizing on this investment by diversifying geographically and expanding into the Middle East."

To support the increased channel Epicor has recruited four new channel managers to cover the Benelux, France, Germany, Austria, Switzerland, Russia, and South Africa. Epicor has also recruited a new channel marketing director, Emma Rainey, to help partners optimize their new business development efforts, benefit from central marketing campaigns, and develop joint marketing plans so that they can continue to grow their businesses beyond the initial engagement period.

"We are looking for partners that are committed in the long term, who want to make a real difference to their clients' businesses and who want to invest in visionary solutions," said Deane. "To help them achieve success we offer not only one of the best ERP solutions in the world but also a comprehensive and structured enablement programme coupled with the assistance from some of the industry's most talented channel professionals."

[1]Download the full news release: http://www.epicor.com/uk/Company/PressRoom/Pages/MRCPR/Epicor-Positioned-as-Visionary-in-Gartner-MQ-NR-071612.pdf

About Epicor Software Corporation
Epicor Software Corporation is a global leader delivering inspired business software solutions to the manufacturing, distribution, retail and services industries. With over 40 years of experience serving small, midmarket and larger enterprises, Epicor has more than 20,000 customers in over 150 countries. Epicor enterprise resource planning (ERP), retail management software, supply chain management (SCM), and human capital management (HCM) enable companies to drive increased efficiency and improve profitability. With a history of innovation, industry expertise and passion for excellence, Epicor provides the single point of accountability that local, regional and global businesses demand. The Company's headquarters are located in Dublin, California, with offices and affiliates worldwide. For more information, visit www.epicor.com.

Follow Epicor on Twitter @Epicor, @EpicorUK, @EpicorEMEA, @EpicorANZ, @EpicorLAC, @Epicor_Retail, @Epicor_DIST and Facebook.

# # #

Epicor and the Epicor logo are trademarks of Epicor Software Corporation, registered in the United States and other countries. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation.

Contact:
Tabita Seagrave
Epicor EMEA PR
Epicor Software Corporation
+44 (0)1344 468287
[email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...