Welcome!

Recurring Revenue Authors: Mauro Carniel, Elizabeth White, Stackify Blog, Liz McMillan, Yeshim Deniz

Blog Feed Post

Evan's predictions for 2013

Now that 2012 is over, I guess it’s time to start looking at what’s coming down the track in 2013. Here are my top five predictions for the year ahead:

ZFS will be recognized as the most broadly deployed storage file system in the world.

Okay, so I cheated on that one. It already is. We alone have half as much storage, we figure, under management as NetApp claims.  Add Oracle and you’re already bigger than any one-storage file system.  Add all Solaris and illumos deployments on top of that and you are 3-5x larger than NetApp’s OnTap.  In fact, the number of ZFS users is larger than those using NetApp’s OnTap file system and EMC’s Isilon file system combined.

“Other” will again be the only storage vendor growing product sales year on year

Take a look at EMC’s recent earnings results.  They show that while EMC is gaining market share, it is dropping year on year product sales.  Results from NetApp are similar; again, it is likely gaining share versus the much, much larger system vendors while dropping sales quarter on quarter.  

Given that storage spend is actually increasing, the only explanation that makes sense is that “Other” is taking more and more share within storage and is taking ALL of the revenue growth in the space.

What this means is you are out of touch if you are not at least evaluating “Other”.  Companies like Nexenta are pioneering software defined storage that offers superior enterprise class performance and data protection without the vendor lock in and ridiculous pricing of legacy storage vendors.   

 

Software defined storage will be more disruptive and more difficult than the rest of the software defined data centre

There are about $1.2 billion reasons software defined networking was hot in 2012, such as VMware acquiring Nicera for $1.2 billion.  And with good reason.  Fixing, making more flexible, networking is an important part of fixing the data centre.

But storage is the real bottleneck.  At current rates of growth, storage is on pace to consume more dollars than networking, security, and compute put together by 2014.  That’s simply not sustainable.

Perhaps even more importantly, storage is hard and data is heavy. You can move network port definitions around with a VM and have a software infrastructure in place plus the hardware to forward those packets accordingly and achieve software defined networking.  You cannot move the data around.  

Repeat after me, you cannot move the data around.  You cannot move zetabytes of data here around because the speed of light has not changed and it takes time to get that data over the network.  So it’s increasingly important to work out what SLAs are acceptable from compute and networking to deliver per application performance on the storage. Perhaps this will be done increasingly by performing compute ON the storage, such as in our VSA for View product.  

SaaS and web companies will continue to vote against IaaS offerings from major vendors

Take a poll of the CEOs of the top SaaS companies and they’ll all tell you, “No legacy IaaS company has a clue how to run infrastructure for the enterprise”. They cannot match the price point of those based on commodity hardware. Relatively few data center providers pass muster.  

NVMe and anti-competitive behavior by flash factories will shift the flash storage world towards openness 

With recent moves by the four or five companies that make pretty much all the world’s NAND for SSDs and consumer devices to limit global supply in the hope of restraining price drops, vendors and users reliant on flash are concerned about locking themselves into a single vendor.   

NVMe offers some hope. Unlike FusionIO, which is getting users to adopt a proprietary set of APIs to get to their data, NVMe is a standard approach to accessing data on flash-enabled systems.  Nexenta and most other storage vendors will support NVMe, which should level the playing field somewhat.

In either case, openness is important.  And software defined storage that abstracts the underlying hardware dependencies away is important if storage and compute buyers want to avoid more vendor lock in as the world shifts towards flash.  

That’s my top five for 2013 but I also have a bonus prediction for you: All flash isn’t a company, it’s a feature

Every storage system vendor will have all flash capabilities in their product offering in 2013.  We launched ours earlier in 2012 with partners announcing systems based on NexentaStor achieving over 1 million IOPS, more than 3x faster than proprietary all flash systems on the market.  

Our users don’t want to sacrifice enterprise class requirements like data protection, NAS access and 24x7 around the clock support in order to have all flash appliances.  So they won’t.  They’ll buy all flash from legacy vendors or from other suppliers like Nexenta and our partners, including Dell, SGI, Wipro, Racktop, Cisco and others that have a track record of making many thousands of customers successful.   

To paraphrase John Chambers of Cisco and many other leaders of the IT industry, when industries shift, they shift.  All we can do as companies is try to anticipate and then keep up with the shift.  

With increasing coverage in mainstream IT and in analyst reports – and mounting interest on the part of Wall Street, including countless public investors and bankers with whom I’ve been spending time – the storage industry is shifting right before our eyes.  In 2012 all major vendors saw declining core product sales despite a fast growing overall storage sector.  We also saw confirmation that an originally general-purpose file system, ZFS, passed the legacy storage vendors in terms of capacity under management.  And with software defined storage gaining visibility I’m confident that by the end of 2013 we will look back on the early 2000s storage industry and wonder, “what were we thinking”.  

The world has changed.  And openness and flexibility has come to storage.   The result will be a better IT industry and a smarter world.  But that’s a subject for another blog.

What do you think about my projections?  What did I miss?  What is the most likely to occur?  What is least likely?

Read the original blog entry...

More Stories By Bill Roth

Bill Roth is a Silicon Valley veteran with over 20 years in the industry. He has played numerous product marketing, product management and engineering roles at companies like BEA, Sun, Morgan Stanley, and EBay Enterprise. He was recently named one of the World's 30 Most Influential Cloud Bloggers.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.