Welcome!

Recurring Revenue Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Xenia von Wedel

News Feed Item

Balihoo Closes 2012 with Strong Customer Growth and Strategic Product Enhancements

Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, announced today that the company closed the second half of 2012 with strong customer growth across multiple sectors, including: consumer brands, restaurants, and healthcare. Balihoo also introduced strategic product enhancements and expanded its client services and product management staff to better meet the needs of its rapidly growing customer base.

Balihoo welcomed many new clients in the second half of 2012, including: Wendy’s, New Balance and Gentiva. New client growth provides more than 220,000 dealers, brokers, agents, retailers and franchisees access to the Balihoo platform to conduct multichannel marketing campaigns customized for their local market with the power of the national brand behind them.

“Balihoo’s strong momentum in the second half of 2012 clearly shows that local marketing as a strategy for growing revenue is taking hold among national brands from many different industries, sectors and segments,” said Pete Gombert, CEO of Balihoo. “We expect this trend to gain even greater momentum in 2013, and we’re in a strong position to provide the product, technology and professional services national brands need to capture local marketing demand.”

Second half of 2012 highlights include:

Product Enhancements

  • Subscription Email - National brands using the Balihoo platform can now arm local affiliates with sophisticated, triggered-based email campaigns. With a single subscription, local marketers can execute detailed email nurture programs to drive engagement, up-sell and cross-sell within their existing local customer base.
  • Multi-Language - The Balihoo user application is now built to support multiple languages. This allows national brands to deliver the Balihoo solution to their affiliates in their native language, dramatically increasing adoption rates.

Management Growth

  • Balihoo continued hiring in the second half of 2012. Notable strategic hires joining the Balihoo team, include:
    • Peter Anewalt, VP of Professional Services for Balihoo. Prior to Balihoo, Peter served as VP of Global Services for Unica.
    • Steve Oriola, SVP of Product Management. Steve was VP of Product Management at Brightcove prior to Balihoo. Prior to Brightcove, Steve served as VP of Product Management and Business Development for Constant Contact.
    • Dan Keefe, SVP of Sales. Dan was VP of Sales at Anaplan prior to Balihoo. Prior to Anaplan, Dan was SVP at The SAVO Group.
  • Steve Wellen, COO at DOMO Inc., joined Balihoo’s board of directors. Steve brings more than 30 years of software industry experience from such companies as Oracle, Siebel Systems, and Omniture.

Awards

  • Balihoo was named to the Inc. 500/5000 for the third straight year.
  • The company was also named to the Red Herring Global 100 list.

Industry Thought Leadership

  • Balihoo’s “National Brand Use of Digital in Local Marketing” micro-study provided important insights into the opportunities and challenges for national brands seeking to leverage digital channels for local marketing. The company’s research and perspectives on local marketing trends were featured in AdAge, Forbes, Business Insider, Digiday, Mediapost, Screenwerk, and many other leading publications.
  • The company launched the Local Marketing Resource Center – home to over 70 thought leadership pieces such as, the whiteboard video series, the “Why Mobile” e-book and the local marketing ROI calculator.
  • Balihoo also partnered externally, speaking at industry events such as Mediapost's Search Insider Summit and holding joint webinars with industry leaders such as BIA/Kelsey.

Community Service

  • Balihoo continued supporting the local community by allocating over 400 paid employee hours for community service work. Balihoo’s staff took advantage of this opportunity to give back by volunteering for local community service and charitable organizations, including Ronald MacDonald House, Big Brothers Big Sisters, Idaho Food Bank and Boise Rescue Mission.

About Balihoo

Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase. Additional information about Balihoo is available at www.balihoo.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...