|By Business Wire||
|February 5, 2013 09:06 AM EST||
Starmount today announced that Unicomer Group, one of the largest retailers in Central America, the Caribbean and Ecuador, is implementing mobile sales order and order management applications to enhance customer service. Unicomer Group operates more than 700 appliance, consumer electronics and furniture stores under different brands in Central America, the Caribbean, Ecuador and the United States.
As part of Starmount’s implementation at Unicomer of the Oracle® POS solution, Starmount mobile applications are being tailored to meet Unicomer Group's business model of credit-based, big-ticket retailing. Using the Starmount Engage™ Web-based and mobile POS/Store Systems application, sales associates can initiate and complete transactions directly from the sales floor — taking orders, accepting credit applications, reviewing credit terms and payment plans, and arranging deliveries of appliances and furniture without ever leaving the customer's side.
Unicomer Group also plans to implement Starmount Connect™, an omni-channel shopper engagement platform that helps retailers deliver a more positive customer experience and save the in-store sale. Using Connect, Unicomer Group's sales associates will be able to access product comparisons, recommendations and reviews, product availability, and more information, allowing them to help close the sale and provide a more informed shopping experience.
The Starmount applications will easily handle the complexities of multiple currencies, languages and countries. Starmount will also provide Unicomer Group with a single platform for sales order processing across all of the retailer's well-known brands such as La Curacao, Courts, Lucky Dollar, Almacenes Tropigas, Artefacta and Gollo, with seamless integration to current and future point-of-sale systems.
“The new applications will help us improve the customer experience and performance of all of our stores, as well as enable us to respond faster to new market opportunities,” said Guillermo Siman, vice chairman and executive vice president, Unicomer Group.
“Unicomer Group serves more than two million credit customers throughout the region, and Starmount´s technology is critical for us to provide the highest levels of customer satisfaction while streamlining our overall application platforms,” said Mario Ferman, vice president of technology, Unicomer Group.
“Starmount's work with Unicomer Group demonstrates the flexibility of our mobile selling solutions and our ability to help retailers realize their brand’s unique vision for mobile technology,” said Joe Pisano, president and COO, Starmount. “Unicomer Group is a highly respected brand in Latin America, and Starmount is excited to work with them to adapt our mobile solutions to their unique customer engagement model.”
About Unicomer Group
Unicomer Group (www.unicomergroup.com) is comprised of more than 700 appliance, consumer electronics and furniture stores operating under different brands in Central America, the Caribbean, Ecuador and the United States. Unicomer Group is the leading retail store group in the region in terms of market share and customer recognition. Unicomer Group employs more than 12,000 associates and has more than three million square feet of sales area across all its stores. Unicomer Group works under the most stringent corporate ethical standards, while supporting a number of educational, sports, and social responsibility initiatives in the most vulnerable areas of the countries in which it operates.
Starmount software solutions bring the richness of the Web and the power of mobile into the store, where retailers can create more personalized, relevant and dynamic interactions with customers. From mobile selling and cross-channel engagement platforms to digital signage, our retail solutions transform the store environment into a more connected, engaging shopping experience. Headquartered in Austin, Texas, Starmount works with a diverse client base of leading retailers around the world, such as Pep Boys, Urban Outfitters and Home Depot. For more information, visit www.starmount.com/news, read the Starmount Blog at www.starmountshare.com, and follow on Twitter at www.twitter.com/starmountretail.
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