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Symphony EYC Names Ellen Dixon Global SVP of Marketing

Palo Alto, CA - April 2, 2013 - Symphony EYC, a global leader in customer driven retailing software and services, today announced that Ellen Dixon has been appointed Global Senior Vice President of Marketing. A key member of Symphony EYC's Corporate Management Team, Dixon has global responsibility for Symphony EYC's target markets including North and Latin America, EMEA and APAC regions and reports directly to Symphony EYC CEO Roy Simrell.

With responsibility for creating brand awareness and demand for Symphony EYC solutions in the retail and CPG markets, Dixon is tasked with driving all elements of the company's go-to-market strategy. Dixon will oversee the full spectrum of marketing activities for the enterprise suite, which includes strategy and plan development, marketing, merchandise operations, inventory availability and supply chain productivity all aligned to an Omni-customer experience across channels.

Dixon comes to Symphony EYC from Predictix where as VP, Global Sales Consulting, she managed efforts to develop and deliver global sales support. Before that, Dixon was Senior Director, Retail Enterprise Solution Strategy, for Oracle USA, Inc.

"With Ellen Dixon on board as Global Senior Vice President of Marketing, Symphony EYC has a seasoned expert who brings a solid understanding of the retail software market to play," said Roy Simrell, CEO, Symphony EYC. "Her experience in enterprise software, retail business transformation strategies and cloud-based software are perfectly aligned to Symphony EYCs growth strategies. Ellen will be instrumental in aligning all our marketing activities with the company's overall sales goals and ensuring Symphony EYC's success in the years to come."

About Symphony EYC
Symphony EYC is a global leader in customer driven software and services that helps retailers, distributors and manufacturers address the challenges of rapid changes in shopper behavior and expectations. Symphony EYC's solutions build customer trust, retention, and development through accurate, relevant, and on time analytics, marketing, merchandising, store operations, and supply fulfillment. Founded by the 2012 merger of Aldata and EYC, Symphony EYC offers in-depth market and customer insight and in-store execution to the world's largest retail and consumer brands, national wholesale and distribution organizations, and regional store chains.

Media Contact:
Joan Geoghegan
[email protected]
978-371-3921

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