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NetSuite Acquires OrderMotion

NetSuite said it will use OrderMotion to strengthen its own order management system

NetSuite, the cloud-based ERM house majority-owned by Oracle CEO Larry Ellison, has agreed to buy OrderMotion, a cloud-based Direct-to-Consumer (D2C) order management company.

Financial terms were not disclosed. OrderMotion, which has been around for a long time, has gotten over $10 million in fairly recent backing.

NetSuite said it will use OrderMotion to strengthen its own order management system.

OrderMotion caters to B2B, B2C, retail, wholesale distribution and manufacturing, and its solution is used by e-commerce and omni-channel retailers in conjunction with front-end tools such as Demandware and the eBay-owned Magento.

NetSuite means to leverage OrderMotion's expertise in continuity/replenishment and supporting direct response programs to augment its existing order management system.

NetSuite regards order management as a critical differentiator as companies increasingly looking to meet cross-channel shoppers' demand for services like shop online, in-store pick-ups and fulfillment of web orders directly from retail stores. It figures customers can't get these services elsewhere and explains their problem saying:

"Businesses attempting to support these new omni-channel buying patterns across disparate, siloed applications know all too well the challenges of meeting customer expectations. Most businesses have little or no ability to coordinate, view, analyze and fulfill transactions across webstore, brick-and-mortar/in-store and telesales, resulting in customer frustration and increased service costs. Add the complexity of distributed order management, where orders may be partially fulfilled from two or more locations, including drop-shippers, and companies are simply unable to keep up with the rapidly evolving industry using home grown or legacy order management solutions."

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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