Welcome!

Recurring Revenue Authors: Elizabeth White, Yeshim Deniz, Zakia Bouachraoui, Pat Romanski, Xenia von Wedel

News Feed Item

SteelHouse Partners With Connexity to Enhance Look-Alike Targeting Performance

SteelHouse's Slingshot and A2 Technologies in Conjunction With Connexity's Targeting Significantly Increases Site Traffic and Yields Higher Lift in Conversion and Campaign Revenue

LOS ANGELES, CA--(Marketwired - July 25, 2013) - SteelHouse (www.SteelHouse.com), a marketing technology company, today announced the addition of look-alike targeting capabilities in their cloud-based marketing platform through a partnership with Connexity®, an integrated digital advertising company focused on Audience Discovery®. With the combined power of Connexity's look-alike targeting and SteelHouse's high-performing ads and campaign technology, marketers have seen significant lifts in overall revenue and conversion.

"Our partnership with Connexity solidifies our goal to make the SteelHouse platform fully-integrated with some of the best technology solutions in the industry," said Mark Douglas, SteelHouse President and CEO. "We've redefined the way marketers harvest consumer data, build segments, and target audiences across multiple channels. Now, by joining forces with Connexity, marketers can reach even more ideal customers and prospects to ensure effective campaign reach, visibility and performance."

Utilizing search and behavioral patterns, look-alike targeting allows advertisers to reach new users who exhibit characteristics similar to their current customers and other highly valued audiences. This is done using an audience graph that matches the CRM and website browsing behavior of anonymous users against users in the look-alike pool. The result -- marketers are able to find and target shoppers who exhibit similar behavior to the brand's most loyal existing customers and in turn, drive more traffic to their site. Though, the real jaw-dropping performance comes when one combines these look-alike capabilities with SteelHouse's campaign and ad technologies, yielding even greater conversion and revenue lifts for advertisers.

By combining Connexity's look-alike targeting with SteelHouse's Slingshot and A2 technology, marketers are already seeing stunning results. Merchant's Tires saw a 51.8% lift in conversion and a 52.4% lift in overall campaign revenue by performing a retargeting campaign using look-alike, and then reinforcing those ads with an onsite Real Time Offer™ -- also known as a Slingshot campaign. These results were compared to running a look-alike campaign without Slingshot. Similarly, Speedo USA performed a look-alike retargeting campaign and saw a 78% lift in overall campaign revenue.

These results prove just how powerful SteelHouse's cloud-based marketing platform can be with the addition of Connexity's industry-leading look-alike targeting. Through SteelHouse's marketing platform, advertisers can find more ideal customers and instantly create and deploy personalized display ads for them based upon their actual user interests and search data. Even more important, they can then consistently keep the same message in front of an audience, wherever they go.

"We're excited to partner with SteelHouse and help clients leverage our Audience Discovery capabilities within the SteelHouse platform," said Dave Gross, CEO of Connexity. "SteelHouse's behavioral targeting and campaign optimization technology paired with Connexity's ability to discover "like-minded" shopper audiences creates one of the most powerful marketing platforms on the market." 

To learn more about look-alike targeting and use cases, check out SteelHouse's latest infographic titled, "Campaign Spotlight - Look-alike Targeting." For more information on SteelHouse's cloud-based marketing platform and products, please visit http://www.steelhouse.com/products.

About SteelHouse

SteelHouse™ (www.SteelHouse.com), a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies and eCommerce marketers through its cloud-based marketing platform. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world's largest brands. The company's award-winning marketing solutions including A2, Real Time Offers™ and Retargeting, enable companies to drive high engagement in their ads, on or off their site, based on their consumers' real-time behaviors.

The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.

About Connexity

Connexity is an integrated digital advertising company focused on optimized audience buying and selling through its proprietary, streaming, end-to-end solution. Connexity Audience Discovery® extracts relevant connections, interests & consumer intent using multigraph analysis, seeded with advertiser 1st party data. This unique approach treats every ad as a product recommendation. The company has offices in New York and Southern California. For more information, visit www.connexity.com.

Contact information
Media Contact:
Kristin Tinsley
PR Manager
310.895.2110
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...