Welcome!

Recurring Revenue Authors: Pat Romanski, Liz McMillan, Elizabeth White, Yeshim Deniz, Zakia Bouachraoui

Blog Feed Post

MTR Gaming Launches Innovative Online Player’s Club Platform & Online Casino

Chester, WV, October 24, 2013 --(PR.com)-- MTR Gaming Group, Inc. (NasdaqGS: MNTG) announced today the launch of its “INClub” online player’s club and its free INClub online casino. Customers can access their personalized INClub webpage by going to www.MYINClub.com. The free personalized website features a variety of new member benefits, special promotional offers, a fully-integrated INClub online play-for-free casino, private messaging, dedicated social media feeds such as the INClub Facebook and INClub Twitter, direct links to casino property websites and more.

“This platform is completely integrated with our systems and has the potential to reduce promotional expenses and direct mail costs while achieving greater penetration in the company’s three gaming markets,” said Joseph Billhimer, MTR President & COO. “Its exclusivity, design, functionality and complete integration with a variety of exciting features and value propositions will enhance the customer experience and garner more patron loyalty. It also positions the company to move quickly against the advent of real money internet gambling.”

MTR Gaming Group partnered with enterprise technology leader Oracle for its Social Relationship Management (SRM) platform which is part of the INClub’s social media back-end system. It leverages best-in-class social technologies by Oracle Social Cloud and facilitates a true CRM driven experience.

“Consumers today have come to expect social to be part of their everyday digital lives and as such social has now proven itself vital to an organization’s holistic customer experience,” said Meg Bear, Group Vice President, Oracle Social Cloud. “Businesses today like MTR Gaming Group are wisely integrating social throughout their digital presence to provide their customers with the most optimal and engaging experience while delivering real business value across the enterprise.”

Aristocrat Technologies Inc., provided MTR with the play-for-free online casino platform. “MTR has been an incredible partner for years, and they have always been willing to embrace new technologies to benefit their customers,” said Aristocrat Vice President of System Sales and Marketing Kelly Shaw. “This new platform gives MTR customers an engaging and fun way to enjoy all that MTR has to offer and provides MTR another way to stay connected with their valued customers.”

The viewpoint that MTR Gaming Group is embracing and employing cutting-edge technology is shared by Easypurl, a multi-channel marketing company which provided MTR with the technology that enables dynamic webpage creation and personalized url’s (PURL’s).

“Working with MTR Gaming we developed unique solutions that will enable them to leverage player data and create personalized customer portals that will enhance loyalty for years to come,” said Tej Kohli, Easypurl CEO.

Company officials believe this integrated platform will revolutionize conventional casino marketing and players clubs.

“It’s a new world - the way we socialize has changed which is why we’ve designed this platform to exploit over 200 million social networks, blogs, channels and conversations that take place in the online world,” said Fred Buro, MTR Chief Marketing Officer. “Plus, the platform inexpensively accomplishes a variety of new tactical marketing functions; it provides our INClub members instant access to club benefits in a compelling online social environment, and members can play an online casino for free. It’s a place where it’s fun to communicate with the INClub community and other peer groups, and more.”

“With a simple click, INClub members can engage club staff or each other on various platforms and channels. They can instantly receive targeted special offers and promotions from MTR brick and mortar casinos. This platform puts an overwhelming amount of cost-effective control and power in our hands. It’s innovative and intuitive, it was designed and developed by us and we are very proud of it,” said Buro.

To view the MYINclub platform visit www.demo.myinclub.com. To register for a MYINClub.com account you must be a current INClub member. The INClub is free to join and people can sign-up by visiting the players club at any MTR Gaming location.

The INClub online casino is free to play and available to the general public. To play the online casino please visit and register at: www.inclubcasino.com.

About MTR Gaming Group
MTR Gaming Group, Inc. is hospitality and gaming company that through subsidiaries owns and operates Mountaineer Casino, Racetrack & Resort in Chester, West Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania; and Scioto Downs Casino & Racetrack in Columbus, Ohio. For more information, please visit www.mtrgaming.com.

Forward-Looking Statements
Except for historical information, this press release contains forward-looking statements. Such statements are subject to a number of risks and uncertainties that could cause the statements made to be incorrect. Those risks and uncertainties include, factors described in the Company’s periodic reports filed with the Securities and Exchange Commission. The Company does not intend to update publicly any forward-looking statements, except as may be required by law. The cautionary advice in this paragraph is permitted by the Private Securities Litigation Reform Act of 1995.

Contact:
Fred A. Buro
Vice President and Chief Marketing Officer
[email protected]
732.232.6000
www.mtrgaming.com

Contact Information:
MTR Gaming Group Inc
Fred Buro
732.232.6000
Contact via Email
www.mtrgaming.com

Read the full story here: http://www.pr.com/press-release/523893

Press Release Distributed by PR.com

Read the original blog entry...

More Stories By PR.com Newswire

PR.com is a unique website where companies can promote literally everything about their business and/or organization in a one-stop, all inclusive business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, jobs and dynamic articles that include exclusive celebrity interviews. In addition, PR.com is one of the most effective and widely used press release distribution services on the Internet. With a full PR.com company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information. PR.com offers the best advantages of the Internet on one website.

IoT & Smart Cities Stories
The graph represents a network of 1,329 Twitter users whose recent tweets contained "#DevOps", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Thursday, 10 January 2019 at 23:50 UTC. The tweets in the network were tweeted over the 7-hour, 6-minute period from Thursday, 10 January 2019 at 16:29 UTC to Thursday, 10 January 2019 at 23:36 UTC. Additional tweets that were mentioned in this...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Japan DX Pavilion at @CloudEXPO Silicon Valley
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Where many organizations get into trouble, however, is that they try to have a broad and deep knowledge in each of these areas. This is a huge blow to an organization's productivity. By automating or outsourcing some of these pieces, such as databases, infrastructure, and networks, your team can instead focus on development, testing, and deployment. Further, organizations that focus their attention on these areas can eventually move to a test-driven development structure that condenses several l...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
Over the course of two days, in addition to insightful conversations and presentations delving into the industry's current pressing challenges, there was considerable buzz about digital transformation and how it is enabling global enterprises to accelerate business growth. Blockchain has been a term that people hear but don't quite understand. The most common myths about blockchain include the assumption that it is private, or that there is only one blockchain, and the idea that blockchain is...
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mini...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...