Welcome!

Recurring Revenue Authors: Yeshim Deniz, Liz McMillan, Carmen Gonzalez, Elizabeth White, Pat Romanski

Related Topics: @CloudExpo, Containers Expo Blog, Recurring Revenue, @BigDataExpo, @ThingsExpo, @DevOpsSummit

@CloudExpo: Blog Post

Myths of Cloud Computing with @Wrecks47 | [@CloudExpo @OracleCloudZone]

A Q&A with Rex Wang, Vice President of Product Marketing at Oracle

Ten Myths of Cloud Computing

Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, Rex Wang, Vice President of Product Marketing at Oracle, discusses and dispels some of the common myths about cloud computing that still exist today.

Cloud Computing Journal: Why do you think organizations often misunderstand cloud computing?

Rex Wang: Overall, the understanding of cloud computing has come a long way over the past few years. Cloud technology is being embraced by a growing number of organizations each year, while others are experimenting or in planning stages. There are still some organizations out there whose understanding of cloud computing is influenced by various misconceptions. Confusion about cloud is due to how broadly the word is used. For many consumers, cloud means the entire Internet, including their personal email, online shopping and iTunes. Even for businesses, cloud can mean very different things ranging from applications to platform and infrastructure, and from public, private, hybrid and managed clouds. It's easy to understand how common myths about cloud have continued to linger even though as a whole, cloud computing has already become mainstream for businesses and within the IT community.

Cloud Computing Journal: What are the biggest misconceptions that are hindering wider adoption of the cloud?

Wang: There are a few misconceptions that are holding back cloud adoption. They also happen to be three of the myths that I talked about during my ‘10 Myths of Cloud Computing' presentation earlier this week at Cloud Expo Silicon Valley.

The first myth is that everything will move to public clouds. Whether it's IT policy, regulatory limitations, or any other reason, many organizations are not willing or able to adopt public clouds and therefore pursue private clouds and continue to deploy in traditional architectures as well. In fact, there is greater adoption of private clouds than public clouds, but the rate of increase is higher for public clouds.

The second myth is that public clouds are still not secure. The truth is that many public clouds can be more secure than in-house IT environments because of the significant investment and vigilance that public cloud providers put forth to ensure data and system security, compared to what's possible in-house.

The third myth is that cloud computing is one-size fits all and won't offer the choice and flexibility that organizations need to run their businesses. That may have been true in the early days of cloud computing, but it's no longer the case. Today, there are different deployment models (public, private, hybrid, managed), service models (SaaS, PaaS, IaaS), and operating models (customer owned/operated, provider owned/operated, and customer owned/provider operated) to choose from. In fact, Oracle offers products and services across all of these different options.

Cloud Computing Journal: What are some of the other notable myths that still exist?

Wang: Some of the other common myths I presented include:

  • Virtualization = cloud - virtualization is an important enabler for IaaS, but PaaS may not require virtualization and can deliver greater value
  • Clouds run on commodity components - clouds can run on systems ranging from commodity to engineered systems that deliver higher performance and TCO
  • Clouds will lock you in - it's important to look for standards-based solutions that provide portability of applications and data
  • Cloud is only pay-per-use - clouds offer many pricing schemes, including utility and subscription models
  • Multiple (public) clouds are needed to run a business - using multiple best-of-breed clouds for each service can result in data and process fragmentation, integration challenges and inconsistent user experience
  • Cloud computing is all about cost reduction - cost savings is an important driver, but increasingly organizations are motivated by faster deployment and greater flexibility, agility and elasticity

Cloud Computing Journal: What steps can major cloud vendors, such as Oracle, take to rectify this situation?

Wang: Continued evangelism and education through various forums, including conferences like Cloud Expo, are a great way to clear up misconceptions about cloud computing. Cloud industry leaders have the opportunity to influence and shape the understanding of cloud within many organizations. At Oracle, we provide the industry's broadest and deepest portfolio of cloud solutions to give customers complete solutions with complete choice. And we focus on helping our customers learn about the advantages that cloud computing can offer their businesses, how to go about achieving success in the cloud, and the most common pitfalls to avoid.

Cloud Computing Journal: The security issue still remains a concern among IT decision makers considering shifting to cloud-based services. How will this change in the next year or so? Any other predictions you forecast for 2014?

Wang: Security will likely continue to be the top concern and barrier to adoption of public clouds, although it seems to be gradually diminishing over time. In addition to concerns about data loss and privacy, regulatory compliance within certain industries and countries is also a big issue. Organizations must gain greater clarity about regulations, as there is significant "cloudiness" (if you'll pardon the pun), speculation and misinformation about this.

Cloud Computing Journal: Some people still have the mindset that cloud computing is simply about virtualization. What's your view on this?

Wang: Virtualization is an important enabler for cloud computing because it enables consolidation, hardware sharing and flexible application deployment, but the following points should be considered:

  • Managing virtual machines and clusters is quite complex process, especially where self-service, multi-tenancy, metering for billing/chargeback, and other requirements of cloud computing is involved. Therefore, to reap the full benefits of cloud computing, enterprises must choose a comprehensive cloud management solution that spans the full cloud lifecycle and the full technology stack from applications, application platform, database, operating systems and hardware, not just the virtualization layer.
  • Virtualization enables the Infrastructure as a Service (IaaS) layer of cloud computing, but for many organizations, even greater cost savings and agility advantages are possible by using Platform as a Service (PaaS), which abstracts away the details about the underlying virtual and physical machines.

Cloud Computing Journal: On the other side of the coin, what is one element of the cloud that is best understood by the business landscape? What is one universal truth about the cloud?

Wang: I think an idea that we can all agree upon is that cloud computing is here to stay. Long gone is any talk of cloud just being a fad or trend. It has become pervasive technology and for many organizations the de facto computing model for new business applications. I'll add that cloud computing will continue to evolve and mature in the next few years. We are still in the early phases of the cloud computing evolution. As soon as you think cloud technology has reached steady-state, new concepts like social, mobile, or Big Data appear in the cloud and change the equation all over again.

November 2013

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...