Welcome!

Recurring Revenue Authors: Pat Romanski, Yeshim Deniz, Zakia Bouachraoui, Elizabeth White, Xenia von Wedel

Related Topics: @CloudExpo, Java IoT, Linux Containers, Containers Expo Blog, Recurring Revenue

@CloudExpo: Blog Post

Where Is Oracle Headed in the Cloud?

Will Oracle Continue Its Dominance in a Cloud Dominated Industry?

Oracle has sounded extremely optimistic about their future; one that is going to be dominated by the cloud. The company has reported cloud revenue growth of anywhere between 35% and 50% over the past few quarterly financial reports. Safra Catz, the Chief Financial Officer at Oracle is noted to have said that her company is focused at increasing market share on the cloud at this point “unlike all those cloud companies” like SalesForce that are focusing on profits.

So is the company seeing a paradigm shift in their revenue pie? Not really. Despite the buzz about Oracle’s focus being on the cloud, this segment only contributes to 3% of the overall revenues at the moment. According to a report by Cowen analyst Peter Goldmacher, the organic cloud growth at Oracle in the second quarter is not expected to have been more than 6%.

What this implies, is that a huge contribution to the Oracle cloud revenues come from its acquisitions over the past few years. It cost Oracle close to $5.5 billion to acquire RightNow, Taleo, Eloqua and Responsys. These businesses, according to Goldmacher, are now growing in single digits which means that by the same time next year, Oracle might not really be in a position to tout its massive cloud growth numbers. Unless they make another big ticket acquisition, that is.

However, that may not be the only ticket to a bigger pie in the cloud. In a study published last month, market research firm Gartner has claimed that traditional ERP systems could be relegated to the status of ‘legacy systems’ as early as 2016. The SaaS based ERP market itself is set to attain a share of 17% of the overall revenues by 2017, according to another report by Gartner. Besides, the latest versions of the Oracle’s JD Edwards World software come with web based clients. Given these metrics, it is very likely that a significant chunk of Oracle’s revenues from the traditional setup would migrate to the cloud over the next few years.

Herein lies the challenge and the opportunity. The opportunity is here because the world is moving towards the cloud. Cloud computing in general is geting commoditized and the overall market size could be much bigger than what the traditional ERP market has ever been. However, the challenge is from the smaller niche focused players like NetSuite and Plex that have already established themselves in the cloud ERP space. Will Oracle be preferred over these smaller players due to the brand? Or, will the size of the company weigh against Oracle when it comes to picking a service provider who can provide a more personalized value to the clients? This is a challenge that Oracle would be facing when cloud ERP goes mainstream.

Having said that, Oracle is still in a better shape given that its competence is in not just the software, but also in the hardware that goes into building cloud networks. The company is still one of the leading manufacturers of servers and networking products that are critical to building a sophisticated cloud business. Given that most of the smaller cloud players do not have the infrastructure to build their own hardware, Oracle is poised for growth in the cloud industry even without its software applications. Not only does this give Oracle the leverage to push for cloud growth, it also ensures that the company can have a more competitive pricing strategy since most of the hardware could be sourced from within the company.

More Stories By Harry Trott

Harry Trott is an IT consultant from Perth, WA. He is currently working on a long term project in Bangalore, India. Harry has over 7 years of work experience on cloud and networking based projects. He is also working on a SaaS based startup which is currently in stealth mode.

IoT & Smart Cities Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...