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Oracle Mobility Emerges Prepared for the Future

Suhas Uliyar
My friend Suhas Uliyar is now the VP of Mobile Strategy Product Management at Oracle, and he is eager to get the word out that Oracle mobility is real and here today. While SAP jumped big time into enterprise mobility in 2010 with the $5.8 billion acquisition of Sybase, Oracle has been quietly watching the market and practicing patience. They seemed for a long time to view mobility as just another channel or interface for their backend servers, solutions and databases unworthy of being singled out for special attention.

Today, however, they have a multitude of rapidly growing enterprise mobility solutions and an aggressive plan and strategy for enterprise mobility.  Among their mobility products are the following:
  • Oracle Mobility Suite - MADP
  • Oracle Mobile Security Suite - Mobile Application Management/Security
  • Oracle ADF Mobile, soon to be named Mobile Application Framework - mobile app SDK
  • Oracle Mobile Cloud - MBaaS category of products
In recent years, Oracle has been surrounded by rumors they would acquire a leading MADP (mobile application development platform) vendor like Antenna Software, Kony, Verivo, etc. However, mobile platform platform vendors have come and gone without Oracle acting.  Analysts (I was one of them) and competitors (read SAP) were publicly challenging Oracle on their lack of action in the enterprise mobility space.  At one point Oracle product managers even called me to request the use of my enterprise mobility presentation at their conferences.  Yikes!  Clearly someone was not thinking clearly.

History, however, may reward Oracle's patience.  While veteran mobile platform vendors (including SAP) have struggled to keep up with the fast changing market, R&D investment requirements, the fickle preferences of mobile developers, and the emergence of cloud-based mobile services, Oracle has kept their focus on supporting mobile developers with integration services and tools that extend their solutions out to mobile apps. This enabled them to follow a long term, methodical and standards-based approach to mobility insulated from the ever changing mobile app development and platform space of the past few years.  It is good to have some quiet time to think and observe.

As we near the mid-year mark in 2014, it seems like the enterprise mobility market is finally stabilizing. The lessons of early adopters have been learned and shared, strengths and weaknesses of various strategies have been exposed, and the preferences of developers and IT leaders are starting to clarify.  I bet SAP wishes they had their $5.8 billion back in their pocket to invest today.

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Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
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Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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