Welcome!

Recurring Revenue Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Xenia von Wedel, Liz McMillan

News Feed Item

Reflektion Continues Executive Expansion by Appointing Chief Marketing Officer and Vice President of Sales

Seasoned Executives Join Reflektion's Management Team to Support Exciting Growth in Retail Market

SAN FRANCISCO, CA -- (Marketwired) -- 06/18/14 -- Reflektion™, an innovator in retail predictive analytics, today announced two important new executive hires to continue delivering on the company's mission of changing and streamlining big data retail as it is known today. Kurt Heinemann joins the company as chief marketing officer and Rob Crane as the new vice president of sales. As Reflektion continues to impress top-level retailers and national brands with their new technologies, these additions will help bring the company to the next level of its growth and vision.

As chief marketing officer, Heinemann is responsible for the Reflektion brand as well as creating and setting the vision for the marketing team and working with sales to drive customer acquisition strategies. As vice president of sales, Crane is responsible for the direction and management of all opportunity and demand management. As such, Crane will assist both inside and outside sales teams to help drive revenue for the company.

"Crane and Heinemann join Reflektion at a critical time for the company as we have just launched several new products to help retailers better forecast and serve their online customers. These experienced executives can help set the stage for our company's future," said Sean Moran, CEO and president of Reflektion. "Their proven marketing and sales backgrounds in communicating a company's unique value proposition to potential customers, partners, and market influencers will be key as we move our company to the next level."

Previously, Heinemann served as chief marketing officer for Marketwired/Sysomos, where he re-launched both brands as well as led the successful turnaround of the lead generation and content strategy efforts for both brands. Before that, Heinemann was chief marketing officer for Monetate, where he helped double revenue for the cloud-based browser technology company. Heinemann also held senior executive positions at leading consumer marketing firms including Priceline, Time Warner/Synapse Connect and Walker Digital Companies, where he leveraged his expertise in corporate strategy, product development, customer acquisition and retention, and creative development to increase lead generation, revenue, and market share.

"Reflektion represents an amazing new opportunity for big data retail. As a unique breed of personalization and analytical tools for national brands and retailers, Reflektion offers the marketing team an amazing opportunity set the stage for the branding of this unique and up-and-coming company," said Kurt Heinemann, chief marketing officer.

Prior to joining Reflektion, Crane served as vice president, west at Anaplan, where he was part of the team leading Anaplan's hyper growth in the enterprise market. Before Anaplan, Crane led sales organizations in the retail and CPG sectors at both SAP and Oracle. Crane began his career in enterprise software with Adaytum, where he helped lead five-fold revenue growth and an eventual acquisition by Cognos.

"I am very excited to work with a young company that is already on its way to becoming a success in the field of big data retail. Our sales strategy will be to create both opportunity and demand generation to help Reflektion to become the company I feel it is destined to be," said Rob Crane, vice president of sales. "I am honored to be joining the company at such a critical phase of growth and to help provide retailers and brands a platform that will boost their online sales."

About Reflektion
Reflektion provides a predictive analytics platform and easily deployable solutions for retailers and brands. Based in Silicon Valley, Reflektion was founded in 2012 by machine-learning superstars to bring the most advanced technologies into commerce businesses. Reflektion offers a quick and easy way for retailers and brands to achieve greater revenue, better conversion and more page views, without investing in new systems. Reflektion does the number crunching, deep learning and application delivery from the cloud on a subscription basis. Reflektion's patented algorithms reduce computational overhead by hundreds of times, enable modeling of millions of users every day and predict with high confidence what customers will do next. For more information visit www.reflektion.com.

Media Contact:
Kristina Richmann
Trainer Communications
(925) 271-8216
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...