Welcome!

Recurring Revenue Authors: Elizabeth White, Yeshim Deniz, Janakiram MSV, Liz McMillan, Pat Romanski

Related Topics: Recurring Revenue, Java IoT, Microsoft Cloud, Linux Containers, @CloudExpo, @BigDataExpo, @DevOpsSummit

Recurring Revenue: Blog Post

Apply Agile to App Delivery By @XebiaLabs | @DevOpsSummit [#DevOps]

Companies have turned to Agile, DevOps, automation and Continuous Delivery

Apply Agile to App Delivery to Cut Mistakes

The traditional approach to application delivery - do one big revision or introduce a major new feature over a short period - is rapidly being replaced by a new, faster and smarter approach, Continuous Delivery (CD). The core idea of CD is to create a repeatable, reliable and incrementally improving process for taking software from concept to customer.

CD enables organizations to deliver new features to users as fast and efficiently as possible. The main goal of Continuous Delivery is to enable a constant flow of changes into production via an automated software production line.

Organizations today are under intense pressure to deliver software and value to their businesses and customer faster than ever. That pressure is forcing structural and strategic changes in how companies deliver applications.

Customers Rule?
A major, perhaps ‘the major' source of pressure comes from the customer. Indeed, some believe we have entered the Age of the Customer, where customers rule and companies follow, forcing companies to deliver applications that meet the desires and needs of customers. If companies don't comply rapidly and precisely with what their customers want, they know their competitors will.

Customers today want to be able to use the same application on one or more desktop computers, on one or more mobile devices, and on their social media sites. At the same time, companies must determine how to serve customers' needs and wants while cutting costs and improving efficiencies.

While the customer may be the major vector of change, it is far from being the only one. Internally, companies are wrestling with various change vectors, notably those involving processes, architectures and tools. Innovative companies have already embraced Agile, DevOps, automation and Continuous Delivery.

Those companies want to implement a better way of creating and delivering applications to all customers, across all platforms, all devices and all cloud environments.

The coordination of all those different kinds of applications across all those different platforms not only creates opportunities to serve customers in new ways, it also creates a lot of complexity within organizations. For example, many companies find themselves uniting or seeking to unite teams that typically don't warm to unity: development, QA, operations and release.

Typically, all companies struggle with this basic issue: balancing IT operating costs while freeing up money for new application development. The issue boils down to how best to reduce risk, achieve faster application delivery, and improve the customer experience.

Companies that successfully adopt Continuous Delivery understand the crucial importance of: creating fast feedback throughout the entire chain of DevOps; making fast and small changes to code; and accepting that a massive overhaul of the organization's culture will be necessary.

Having a fast and efficient system of feedback underpins the essence of Continuous Delivery. The faster a company gets feedback from all stakeholders, the less waste it will have in the system. Faster feedback leads to lower costs, potentially better solutions, and happier customers.

Create Better Software
By making fast and small changes to code - based on fast and comprehensive feedback - companies can routinely create better software. IT can quantify results, producing concrete numbers to convince C-level executives that delivering applications faster with higher quality produces better business results.

There's also a very attractive cost benefit of doing things incrementally. A company can fund its Continuous Delivery strategy by paying for one app at a time, and achieving quantifiable results before moving onto the next app. Mistakes are easy and inexpensive to fix.

This incremental approach also reduces the risk factor traditionally associated with software delivery. By releasing faster with smaller increments of functionality, companies don't have to tangle with the software beast that has huge and complex dependencies.

And, bear in mind, none of the benefits of CD will happen overnight. Introducing and streamlining CD requires fundamental, sometimes gut-wrenching changes to the culture of the organizations. Just getting C-level executives to accept the potential merits of CD might take months of vigorous and diplomatic wrangling, reiterating facts ad nauseam, and sitting through one long meeting after another.

The Age of the Customer is touching every facet of corporate life, including application delivery. To respond to the customer-driven demands for better products and services, companies are being forced to change their approach to delivering applications. Pressure from The Customer unleashes other change vectors, notably those involving processes, architectures and tools. Seeking solutions, companies have turned to Agile, DevOps, automation and Continuous Delivery.

More Stories By TJ Randall

TJ Randall is Director of Sales Engineering at XebiaLabs, a provider of application release automation software for enterprises looking to improve the application delivery process.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.