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Global Marketing Automation Software Market 2014-2018

DUBLIN, Aug. 13, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Global Marketing Automation Software Market 2014-2018" report to their offering.

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The analysts forecast the Global Marketing Automation Software market to grow at a CAGR of 8.57 percent over the period 2013-2018. One of the key factors contributing to this market growth is increased demand for predictive analytics. The Global Marketing Automation Software market has also been witnessing the integration of cloud computing with marketing automation. However, the right selection of vendors could pose a challenge to the growth of this market.

The report, the Global Marketing Automation Software market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, EMEA and APAC region; it also covers the Global Marketing Automation Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors dominating this space include IBM Corp., Oracle Corp., SAP AG, and SAS Institute Inc.

Other vendors mentioned in the report are Market2Lead Inc., Responsys Inc., RightNow Technologies Inc. and SmartFocus.

Key questions answered in this report:

  • What will the market size be in 2018 and what will be the growth rate?
  • What are key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by key vendors?
  • What are the strengths and weaknesses of each of these key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details provided within the report.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Deployment Model

08. Geographical Segmentation

09. Key Leading Countries

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

18. Key Vendor Analysis

19. Other Reports in this Series

Companies Mentioned:

  • IBM Corp.
  • Oracle Corp.
  • SAP AG
  • SAS Institute Inc.

For more information visit http://www.researchandmarkets.com/research/6jnhbv/global_marketing

Media Contact: Laura Wood, +353-1-481-1716, [email protected]

SOURCE Research and Markets

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