PALO ALTO, Calif., April 10 /PRNewswire/ -- The Auto ID Group at Frost & Sullivan is pleased to announce its 2007 Quarterly Analyst Briefing Presentation on the RFID market to be held on Tuesday, April 17, 2007 at 2:00 p.m. CDT / 3:00 p.m. EDT.

Few deny the strong growth potential of the RFID market. However, while growth has been steady, it has not met the high expectations placed on it by industry participants and potential adopters. This briefing will cover the key tipping points that will help interested parties determine when mass RFID adoption and high growth will actually occur.

This briefing will benefit industry participants, investment advisors, analysts and potential RFID adopters across many vertical markets.

Highlights of the briefing include: levels of adoption, strong growth areas and analysis of qualitative growth factors in the RFID market.

"While smaller-scale RFID adoption has been widely tested through extensive pilot projects, and over the past year a number of companies have taken a further step into multi-site deployment, growth has lagged expectations," explains Frost & Sullivan Research Analyst Brendon Ouimette. "However, it is important to understand that strong ROI is being generated from the technology."

To participate, please email Sara Villarruel at sara.villarruel@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. Upon receipt of the above information, a registration link will be e-mailed to you.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com/ .

Contact: Sara Villarruel North America Corporate Communications, Industrial Automation & Electronics P: 210.477.8448 F: 210.348.1003 E: sara.villarruel@frost.comhttp://www.frost.com/

CONTACT: Sara Villarruel, North America Corporate Communications,
Industrial Automation & Electronics of Frost & Sullivan, +1-210-477-8448, or
fax, +1-210-348-1003, or sara.villarruel@frost.com

Web site: http://www.frost.com/

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