Welcome!

Recurring Revenue Authors: Liz McMillan, Yeshim Deniz, Carmen Gonzalez, Elizabeth White, Pat Romanski

Related Topics: FinTech Journal, Open Source Cloud, Recurring Revenue, Artificial Intelligence, @CloudExpo, Cloud Security, @BigDataExpo, @ThingsExpo

FinTech Journal: Article

IoT and #BigData – Who Owns All the Data? | @ThingsExpo #IoT #M2M #API

How many websites have you created accounts on?

Internet of Things and Big Data - Who Owns All the Data?

We've been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that's just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we're not even aware of the information we are providing. It could be very personal information (think of the security questions you provide answers to for protecting your information on these systems), to information about your behavior, your interests (websites visited, internet search topics). While possibly concerning from a privacy perspective, you had some level of control. For the backend systems involved, the volume and variety of the data was a manageable situation. The tradeoff between privacy and convenience is something we, for the most part, found acceptable.

Not just about personal data
This is not a situation unique to consumers and personal data - businesses do the same thing. In order to conduct business with each other, businesses must share key information about themselves and their operations with their partners, such as key contacts within the organization, purchasing trends, locations, and shipping patterns of products. All the information that is needed by the business partners, yet is also an asset subject to privacy concerns within the business. As with our personal data, it is always a delicate balancing act of tradeoffs in order to be able to conduct business.

Then came mobile and Internet of Things
The game changed when the mobile revolution started, and continued with the explosion of the Internet of Things. Your mobile apps, along with all your ‘smart' devices that you wear (e.g., fitbit), are in your home (e.g., smart TVs, nest, smart appliances), or even your car, are sending massive amounts of disparate information out into the cloud. While the data packets for most devices tend to be small, there are a lot of devices. Gartner estimates that there will be over 20 billion ‘things' by 2020. To the sheer volume of devices, now add in the velocity of the data. These devices can be streaming a large variety information constantly. Your GPS location, house temperature, car speed, even your blood pressure. Sometimes we are aware, many times not.

The business-to-business side is not without impacts as well. RFID chips in inventory that is shipping between and through partner, smart manufacturing facilities, like smart homes, are providing huge volumes of information about their operation without even potentially realizing it.

Privacy & ownership vs the world
This is not a ‘the sky is falling' or the ‘world has my data' rant. I raise it to point out the impact of our data usage and consumption is in today's world of the ‘Internet of Everything.' I am reminded of a presentation I attended at a Gartner Symposium entitled ‘Privacy vs the World' presented by Heidi Wachs, a research director at Gartner. She raised the point that "the lines between social culture, corporate culture and regulation are blurred when it comes to privacy'." She asked the attendees, "How can organizations truly define privacy so that it is appropriately preserved?" The discussion revolved around the constant struggle and balancing of the business needs, convenience, and addressing privacy and security concerns of the users (or business partners) of the system. As many of you know, one of my favorite sayings is ‘Everything is a tradeoff.' The phrase was never truer than in our new world of Big Data and the Internet of Things. New uses and the data that is being collected appear at breakneck speeds, sometimes before we even understand the implications and tradeoffs involved.

Information is an asset
An added twist to this conundrum was raised in a recent article in The Atlantic. In the piece, the author raises the additional question, what happens to that data if the company storing it goes bust? Your personal information could be considered an asset of value that can be sold off, as what happened with Radio Shack.

While not discussed in the article, it raised another thought for me from a business-to-business perspective. What if my business partner is acquired by one of my competitors? Would it provide them insights into my operations, and help them possibly derive a competitive advantage with that information?

If data passes through your system, you have a responsibility
As technologists, we have a responsibility to help the business understand the tradeoffs and risks involved in this rapidly changing environment. We as humans, by nature, love to hoard things, and data is no different. We are accumulating large amounts of data as it passes through our systems. If it is in or passes through your system, you have a responsibility for ensuring the rules are followed. What level of privacy is needed/required/desired is fully dependent on the data itself. Not all data is created equal; some requires more privacy than others. Privacy and the security mechanisms needed to implement that privacy is not a once and done kind of thing; it's constantly evolving and changing. In the Gartner presentation I mentioned, Heidi asked a challenging question: "When a law enforcement agency comes asking for all that data you have been hoarding, what will you do?" It is better to be proactive and plan ahead than reactive when the situation occurs.

In this fast-paced, rapidly changing technology environment we live in today, we are providing and collecting huge amounts of data from an ever-increasing number of potential sources, whether they be mobiles, wearables, our vehicles, or any other of a myriad of sources we haven't even thought about. This data is traveling through the nebulous cloud environment we all love to talk about, and traveling through the ether to its final destination. Our challenge as technologists is to understand the implications, challenges, and tradeoffs involved in that world, and be able to articulate those to the business so that the proper balance between business needs, data ownership and privacy, convenience, et al, can be achieved.

It's a difficult and delicate balance. There is no one right answer, no one size fits all as to which tradeoffs are acceptable. Ultimately, that is a business decision, based on the goals and needs of the organization, and could change over time. It's walking a tightrope over a shark infested tank of water. Our job as technologists is to try and help the business understand the risks and tradeoffs so they can traverse that tightrope and get to the other side safely.

This post is sponsored by SAS and Big Data Forum.

More Stories By Ed Featherston

Ed Featherston is VP, Principal Architect at Cloud Technology Partners. He brings 35 years of technology experience in designing, building, and implementing large complex solutions. He has significant expertise in systems integration, Internet/intranet, and cloud technologies. He has delivered projects in various industries, including financial services, pharmacy, government and retail.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...