Welcome!

Recurring Revenue Authors: Flint Brenton, Elizabeth White, Yeshim Deniz, Xenia von Wedel, Liz McMillan

Related Topics: @CloudExpo, Microservices Expo, @DXWorldExpo

@CloudExpo: Blog Post

How a Multi-Cloud Strategy Can Benefit Your Business | @CloudExpo #Cloud #Analytics #DataCenter

For many companies, multi-cloud is now providing a significant competitive advantage

Clear Skies Ahead: How a Multi-Cloud Strategy Can Benefit Your Business

As more organizations move to the public cloud, they face an important decision: Should they use just one cloud provider, such as Amazon Web Services (AWS), or should they adopt a multi-cloud strategy, one that makes use of multiple cloud providers?

There are several major cloud platform providers, including AWS, Microsoft Azure and Google Cloud Platform. The advantage of a multi-cloud strategy is that organizations can reap significant benefits by using the best of different platforms, rather than relying on a single provider for all of their cloud needs.

Many companies are now realizing this advantage. According to Rightscale's 2016 State of the Cloud Report, companies are using an average of 3.6 separate public clouds. It's not always on purpose. In some organizations, multi-cloud happens by accident. The marketing team makes the decision to use AWS, while the HR department, operating in its own silo, decides to deploy Azure. And there you have it: a multi-cloud environment.

But for many organizations, multi-cloud is a strategic imperative and the driver for many of them is disaster mitigation. In some instances, the use of multiple clouds can minimize the risk of widespread data loss or application downtime due to a failure in a cloud-computing environment.

Such a worst-case scenario is not theoretical. Indeed, it's almost inevitable. A recent outage of the AWS S3 storage service sent shock waves through IT departments around the world. The result is that many companies that never pursued a multi-cloud strategy are now giving it serious consideration because it could help protect their data and keep their business running in times of crisis.

"(The) S3 crash will inevitably cost businesses millions of dollars," asserted Cloud Foundry CTO Chip Childers in a statement. "This is why all businesses need a multi-cloud strategy so they can adapt immediately when, inevitably, one of their cloud vendors experiences a failure."

Another reason not to put all your eggs in one cloud is buying power. It's never a good idea to get locked in with just one vendor. A multi-cloud approach lets you play vendors against one another to keep them honest in terms of pricing. Establishing relationships with multiple cloud providers gives you more leverage when negotiating with one particular vendor. Multi-cloud gives you a level of protection against price gouging and enables you to strike more favorable deals.

It also keeps your options open if one of your providers decides to change its Service Level Agreements (SLAs). Say one of your cloud providers decides to change its SLAs in a way that no longer aligns with your needs. If you're operating in a multi-cloud environment, you can easily move your workloads to another provider. This works too if you're not getting the level of support you expect.

Companies that pursue a multi-cloud strategy also benefit from a best-of-breed infrastructure. This is a real advantage because, in truth, some clouds are better at some functions than others. Microsoft Azure, for example, may be the best choice for running Windows applications. Google Cloud has a reputation for excelling where Big Data systems are concerned. Some clouds are known for their secure storage capabilities. Others cater to developer organizations, offering fast start times for virtual servers and low rates for small instances.

I've seen some companies that make the decision to use one cloud for production and another cloud for disaster recovery. For other companies, certain applications and data might be subject to very stringent regulatory requirements and thus only safe in the hands of particular cloud providers. By selecting the cloud service best suited to a specific use case, your organization can construct a cloud experience that ideally meets your needs and satisfies your unique requirements.

Then there's the question of capacity and growth. If you're relying on just one cloud provider to meet your capacity and growth demands that could be risky in and of itself. Multi-cloud, on the other hand, can ensure you always have the resources you need to quickly meet the demands of your growing business.

But don't more clouds mean more problems? Some argue that the more clouds you mix together, the more complex your environment becomes. It becomes more difficult for workloads to interoperate across heterogeneous cloud environments and could also become more risky from a security standpoint. These concerns can be mitigated, however, if your multi-cloud environment is well managed.

The good news is that there are cloud-management tools to help you monitor usage, performance and costs across a multi-cloud environment. They can also bring intelligence and automation to your multi-cloud environment, enabling your organization to easily and cost-effectively leverage multiple clouds without having to change applications or operating systems.

For many companies, multi-cloud is now providing a significant competitive advantage. The bottom line is that businesses are benefiting from better performance and greater cost efficiency by selecting a variety of cloud platforms and technologies tailored to their needs.

More Stories By Todd Matters

Todd Matters is co-founder and chief architect at RackWare. A serial entrepreneur with in excess of 10 patents to his name, he previously served as senior director of engineering at QLogic (acquired by Intel in 2012) with responsibility for the InfiniBand and Fibre Channel products, as well as management software for a very large, high-speed fabric networks.

Matters joined QLogic as a result of QLogic’s 2006 acquisition of SilverStorm Technologies (InfiniCon) where he was also a co-founder and served as CTO and vice-president of engineering. Matters began his engineering career at Unisys building networking systems for very large scale Burroughs and IBM mainframes, working directly with Tier 1 international banks to solve their manageability, reliability, security, scale, and performance challenges. Later at Unisys, Matters applied his breakthrough work in the financial services industry to broader markets and standard operating systems, developing the first TCP/IP offload technology on Windows.

Matters graduated with honors from Millersville State College with a Bachelor of Science degree in Computer Science and Mathematics.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...