Welcome!

Recurring Revenue Authors: Elizabeth White, Maria C. Horton, Yeshim Deniz, Pat Romanski, Xenia von Wedel

Related Topics: @CloudExpo

@CloudExpo: Blog Post

Cloud Field Day and @ServiceNow | @CloudExpo @ABridgwater #API #AI #DX #LowCode #NoCode

The opportunities and challenges facing businesses who want to harness the power of cloud platform technologies

Platform Power: ServiceNow at Cloud Field Day #2

Cloud computing and services platform company ServiceNow took part in the second annual San Francisco located Cloud Field Day #2 event this July 2017. Designed to be an open discussion forum for speakers and audience members to deconstruct and demystify the core mechanics of cloud, ServiceNow speakers were open and frank about the opportunities and challenges facing businesses who want to harness the power of cloud platform technologies in the context of new connected business models.

Structured workflow and automation
ServiceNow's Jonathan Sparks kicked off proceedings in his capacity as senior director of product management. Sparks introduced vice president of finance and corporate development Dominic Philips who underlined the fact that ServiceNow essentially offers structured workflow and automation between services across organizations.

Explaining how diverse the ServiceNow customer base is, Philips asserted that the company is not necessarily focused on any single industry vertical.

"We are seeing so much disruption in the consumer world (in terms of IT functionality) but we really don't see those same efficiencies being played out in terms of workflow efficiencies inside business. A large part of the problem is that work in modern businesses is being done in such an unstructured way using spreadsheets and email for example... and these are the pain points that ServiceNow essentially exists to address," said Philips.

Secret sauce is the platform
Positioning the wider ServiceNow technology proposition and explaining how it can be used as base for wider functionality, Philips said that the strength of the business is in the platform. This strength comes from the ability to customize structured workflow automation to specific use cases. The strength also comes from the ability for third-party software applications innovations to be built on top of it.

The platform has been now moved forward into new use cases for customers. This means that ServiceNow is now, for the first time, seeing more than 50% of its revenue coming from outside of core ITSM use cases. With ServiceNow claiming to perform well in, for example, areas such as Human Resources (HR), customers are seeing the value in the amount of automation they can bring to improve employee experiences such as onboarding (and other work lifecycle transitions) including relocations, leaves of absence, promotions, staff security needs and other core functions in this space.

Modernizing IT, one app at a time
As ServiceNow now looks to encourage firms to be able to build more business use case applications on top of its platform, the company has gone to market with a message that speaks to many aspects of the functions needed to make digital transformation happen.

But of course it's difficult to ‘sell a platform' oftentimes and ServiceNow is open about the fact that many times it will start its relationship with customers through the use of one particular application. From that initial point, it is often then possible to be able to expand the implementation of ServiceNow technology on a wider platform level.

Looking at user experience and engagement as core drivers for developing any new solutions, ServiceNow has explained that (again taking the HR function as an example) the ethos of the technology as a whole is to make employees lives better. Retaking the presentation, Jonathan Sparks insisted that too many firms work with point solutions that essentially end up creating data silos.

"From a platform perspective, we are pushing the development to the top of the stack so that customers can look at the application and the business solution are the primary areas of focus. No [back-end] mobile development should be needed to make sure an application can move to mobile, ServiceNow's platform is broad enough to shoulder those tasks. Taking this aspect of ServiceNow further, we have also been able to welcome non-technical users to the platform so that they too can start to build solutions," said Sparks.

As users are now building applications using ServiceNow, there should be an opportunity to eradicate the bad business processes that existed in the pre-cloud era. Although this responsibility ultimately comes down to the customer (rather than ServiceNow), the company works to try and help ServiceNow customers organically so that a positive dissemination of DNA creates positive experiences for users in other parts of the business.

Also here, with ServiceNow, all assets created in one application will be available in another application or use case. So looking at breadth, the European Organization for Nuclear Research CERN runs what amounts to being an entire city on ServiceNow.

Ecosystems matter
ServiceNow insists that no platform is a platform without an accompanying ecosystem. The ServiceNow store hosts some comparatively small software application teams that are betting their entire existence on the platform, via the store, as an essential means of being able to sell to end customers, some of whom may be multimillion-dollar organizations.

What ServiceNow now sees happening is a move towards a more integrated Platform-as-a-Service space. This says Sparks is really the space that ServiceNow now defines for itself as an area of practice. The company wants to now be able to encourage developers to use the platform as this essentially very integrated entity today.

Demonstrating the platform
This event was segmented into two parts with the second leg of the presentation devoted to a practical hands-on demonstration. Building from scratch and from the ground up, Josh Nerius, ServiceNow solution architect and developer evangelist detailed the power of ServiceNow and its ability to create application files with the option to branch out versions so that functional iterations can be pushed through to production.

Automated testing tools also exist in ServiceNow to make sure that the eventual business process that is being targeted can be properly tracked, addressed and managed. As applications then move into production, ServiceNow provides logs functionality to be able to track the performance of applications in their post production existence as they move to be part of an organization's workflow.

In longer-term operation, ServiceNow also delivers the ability to be able to provide a set of orchestration activities that customers can use to make external API calls without having to write code. In this way, customers can then engineer the applications they build with ServiceNow into their real world operations.

No-code integrated intelligent platform automation
The functionality of ServiceNow clarified, presented and ultimately demonstrated at this event centers around the platform's core capabilities in what is now clearly far more than service desk functions and ITSM. With options to finesse, customize and refine the User Interface (UI) element of what users are presented with for every application scenario is post-production life, ServiceNow has brought together an ecosystem of integrated technologies with cross-functional compatibility at the core.

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Archi...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...