Welcome!

Recurring Revenue Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Xenia von Wedel, Liz McMillan

Related Topics: @DXWorldExpo, Artificial Intelligence, @ThingsExpo

@DXWorldExpo: Blog Feed Post

A Vacation Lesson: Mastering Logistics with Analytics | @ThingsExpo #IoT #M2M #BigData

Our logistics foray started by watching the artsy-fartsy movie 'The Lunchbox'

Okay, so my vacations don’t necessary seem like other folks’ vacations. Yes, we relax. Yes, we spend too much money. Yes, we eat too much food. But for some reason, unusual learning opportunities pop up during our vacations, and this year’s vacation was no different. This year’s vacation theme was… logistics.

Our logistics foray started by watching the artsy-fartsy movie “The Lunchbox.” I hate artsy-fartsy movies, but my wife insists on watching them on vacation. The movie was excellent. However, I was totally mesmerized by the lunchbox delivery system that was a featured part of the movie. The lunchbox delivery system, called dabbawalas, delivers hot lunches from homes and restaurants to people at work in Mumbai, India. The lunchboxes are picked up mid morning, delivered to husbands at noon using bicycles and railway trains, and returned to the originating source in the afternoon.

The dabbawallahs are extremely efficient; delivering up to 250,000 lunches daily and they rarely make a mistake. The delivery system is a very complicated dance of many elements, including the railway system in Mumbai. And it’s all done without the services of computers, iPhones or even an operating manual! Every step of the process, even the return address for each lunchbox, is memorized by the dabbawallahs.

But watching the movie “The Lunchbox” wasn’t enough. Next we made a journey to Sarasota, FL to check out the Ringling Bros Museum. My favorite part was the “Day in the Life of the Circus.” This amazing display showed all of the logistical complexities of setting up and taking down the circus…done in miniature (see Figure 1).

Figure 1: Complete Reproduction of the Ringling Bros Circus in Miniatures

The Ringling Bros Circus traveled with 1,300 workers and performers, and over 800 animals. In less than four hours time (starting when the first of three trains arrived at 3am), the workers would have set up the Big Top’s six center poles, 74 quarter poles, 122 sidewall polls, 550 stakes, 26,000 yards of canvas, three rings, four stages, a hippodrome track, and seats for 15,000 people. The first tent that went up was the mess tent, so that the battery of cooks could start cooking the 3 meals necessary to feed the workers and performers!

In a single season, the circus performed in 150 towns and cities. Fewer than 20 of the venues were more than a single day which meant setting up AND tearing down the enormous circus in a single day!

Big Data and Logistics
Logistics optimization has historically separated winners from losers in the world of commerce. Just like Ringling Bros mastered the art of logistics to bring “The Greatest Show On Earth” to cities across the United States, companies in industries such as retail, travel, entertainment, healthcare, consumer goods, manufacturing and hospitality must master logistics to:

  • Improve the predictability of on-time delivery of goods and services, while
  • Reducing operational costs and eliminating operational inefficiencies, in order to
  • Provide a differentiated, “delightful” customer experience

Think of the strategic role that logistics plays in Amazon’s business model (i.e., free two-day delivery and even same-day delivery in select zip codes). Amazon has mastered logistics in order to fulfill their customer promise to get make the delivery of products easier than driving to the store! Select what you want to buy on the Amazon website or mobile app, pay with [1-Click] and your order magically appears within two days or less at your doorstep. Or better yet, just yell at Amazon Alexa what you want and the user experience is even more seamless.

To master logistics, Amazon isn’t afraid to try new things. For example, the stocking in Amazon’s Prime Now locations looks random…because it is random! The items are stocked wherever is closest and fastest, and the location of the items is captured so that the analytic algorithms can optimize the picking process. The random stocking actually accelerates the picking process…with the help of analytics. Amazon couples the real-time, detailed stocking data with advanced analytics to get items out the door almost immediately after an order is placed in their Amazon Prime Now locations. And Amazon still isn’t satisfied, as they hope that drone delivery can actually reduce the delivery process to 30 minutes or less.

Monetizing Your Logistics Data
Tomorrow’s logistics battleground will likely be waged in how logistics organizations leverage the “commerce of the world” data to create new revenue or monetization opportunities.

“Information about the package is as important as the package itself.” -Frederick “Fred” W. Smith, Founder and CEO of Federal Express

Fred Smith said it well – back in 1978 – that the data about the package might be more valuable than the package itself. There is a bounty of analytic insights that can be gathered from the detailed logistics data of moving products from manufacturer and retailer to the end consumer, including:

  • Economic growth by geography and industry
  • Rapidly developing (and declining) markets and geographies
  • Financial health of a company
  • Market share changes by product category and geography
  • Promotional effectiveness
  • Product problems (by the number of returns)
  • Real-time changes in traffic patterns
  • Real-time weather conditions
  • Road surface conditions (potholes, missing lines, bumpy surfaces)

For example, logistics companies like DoorDash and GrubHub know as much about the success of a restaurant as anyone, as they can track not only what was ordered and by whom, but can also track re-orders by customers (which is the best measure of customer satisfaction). They know what types of foods what types of customers like, and when (time and dates) they prefer to place orders.

Monetizing Your Organization’s Data
Opportunities to exploit an organization’s data are only limited by the organization’s imagination, and willingness to experiment, fail and learn! However the real “monetization” event won’t be centered on selling one’s data. Instead the “monetization” event will likely be driven by monetizing the insights derived from the data; insights that can be monetized by 1) understanding the decisions that key market players are trying to make and 2) creating and packaging analytic insights to help those market players make better and more timely decisions.

As we discuss in our Big Data Business Model Maturity Model (see Figure 2), organizations should not focus on monetizing their data by selling their data (“value in exchange” to quote Adam Smith). Instead, organizations should focus on monetizing the insights gleaned from that data to improve today’s and tomorrow’s key operational, customer and market decisions (“value in use” to again quote Adam Smith).

Figure 2: Big Data Business Model Maturity Index

Identifying, validating and focusing on the most important decisions that customers (and prospects) are trying to make to optimize their business models can identify monetization opportunities for new products, new services, new markets, new audiences, new channels and new partnerships.

Sources:

“What Harvard learned by studying India’s lunchbox delivery system”
https://www.pri.org/stories/2014-04-16/what-harvard-learned-studying-indias-lunchbox-delivery-system

Stupendous! Amazing! Ringling Museum In Sarasota Does Circus Tradition Proud
http://travelwritersmagazine.com/stupendous-amazing-ringling-museum-in-sarasota-does-circus-tradition-proud/

The Howard Bros. Circus
https://en.wikipedia.org/wiki/The_Howard_Bros._Circus

How Amazon Delivers Packages in Less Than an Hour
http://time.com/4159144/amazon-prime-warehouse-new-york-city-deliveries-christmas/

The post A Vacation Lesson: Mastering Logistics with Analytics appeared first on InFocus Blog | Dell EMC Services.

Read the original blog entry...

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Dell EMC’s Big Data Practice.

As a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide.

Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata.

Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

@ThingsExpo Stories
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...