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The Little Engine That Could and Other Children's Classics from Penguin Young Readers Group Go Digital at kidthing

The Little Engine That Could and Other Children's Classics from Penguin Young Readers Group Go Digital at kidthing

Penguin Young Readers Group and kidthing have teamed up to create the first ever direct to consumer digital versions of The Little Engine That Could by Watty Piper (Grosset & Dunlap)and other classic titles including: Corduroy by Don Freeman (Viking Children’s Books), The Hat by Jan Brett (G. P. Putnam’s Sons) and Nana Upstairs and Nana Downstairs by Tomie dePaola (G. P. Putnam’s Sons).

Penguin Young Readers Group and kidthing, a web 2.0 global learning platform for children, parents, teachers, family and friends, announced a content distribution partnership to bring enhanced digital versions of Penguin’s beloved classic children’s books to the kidthing platform. In addition to Penguin’s classic titles, a line of interactive learning activities and games will be created utilizing kidthing’s proprietary technologies. The deal was brokered by Doug Whiteman, President of Penguin Young Readers Group, and Larry Hitchcock, CEO of kidthing.

The Little Engine That Could, Corduroy, The Hat, and Nana Upstairs and Nana Downstairs will be available in the kidthing online store beginning in April with additional titles to follow. Products at kidthing are sold on an a la carte basis, and once purchased are downloaded to kidthing’s free, digital media player. kidthing content can be played off-line, so the Penguin titles can be enjoyed repeatedly without being connected to the Web. Custom play mixes can be created utilizing favorite content and personal media such as photos and video. The kidthing service does not charge subscription fees and there are no ads.

kidthing opened its general access beta release during the first week of March. In its first two weeks, kidthing has acquired over 10,000 registered users.

Doug Whiteman commented, “We are excited to be bringing some of Penguin’s best loved children’s classics to kids, families, and teachers, in a ground-breaking way with kidthing. The picture-book industry has been very cautious in the digital realm up until now, however, kidthing succeeds in their mission to deliver fun and engaging content to children in a safe environment while safe-guarding the works of our authors and illustrators.”

Larry Hitchcock commented, “The Little Engine That Could is just one of the many wonderful Penguin books that inspired us as children. Today’s kids and families buy more digital content than ever before and kidthing is honored to be the first to offer these beloved Penguin classics direct to consumers in a digital format.”

About Penguin Young Readers Group:

Penguin Young Readers Group is a global leader in children's publishing. Its imprints are home to Ludwig Bemelmans, Judy Blume, Jan Brett, Eric Carle, Roald Dahl, Tomie dePaola, Don Freeman, Eric Hill, Brian Jacques, Robert McCloskey, A. A. Milne, Richard Peck, Patricia Polacco, and dozens of other popular authors. Penguin Young Readers Group is also proud of its favorite characters such as The Little Engine That Could and Nancy Drew and the Hardy Boys, and modern classic novels like Charlie and the Chocolate Factory, The Westing Game, and The Outsiders.

Please visit www.penguin.com/youngreaders

About kidthing

kidthing delivers the next generation Internet-based learning environment through its proprietary distribution, publishing and social networking platform. kidthing provides a safe, ad-free, global learning environment that insulates children from the World Wide Web. Parents and teachers can purchase, customize and personalize content for kids and can share this in private sharing groups. Publishers and content creators around the world can make their works available in the kidthing store in an enhanced electronic format. kidthing was founded in 2005 and is privately funded. Based in Los Angeles but with a global vision, kidthing also has teams in Ohio, India and the Ukraine.

Please visit www.kidthing.com

Penguin Group (USA) is the U.S. affiliate of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children’s trade book publishers, owning a wide range of imprints and trademarks including Berkley Books, Dutton, Frederick Warne, G. P. Putnam’s Sons, Grosset & Dunlap, New American Library, Penguin, Philomel, Plume, Puffin Books, Riverhead Books and Viking, among others.The Penguin Group is part of Pearson (FTSE: PSON; NYSE: PSO).Pearson is an international media company with market leading businesses in education, business information and consumer publishing.For more information, visit www.pearson.com.

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