Welcome!

Recurring Revenue Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, Xenia von Wedel

Related Topics: SYS-CON.TV, Containers Expo Blog, Video, @CloudExpo

SYS-CON.TV: Article

From Enterprise to Cloud, Virtualization Today on SYS-CON.TV

Virtualization is set to fundamentally alter the manner in which businesses of all sizes implement IT overall

Virtualization has become a critical part of Enterprise IT strategy. Why and how has it become one of the most important change agents in our industry?

To answer these questions I had the good fortune recently to be able to speak to a select group of top IT industry executives who joined me in the 4th Floor Reuters TV Studio overlooking Times Square in New York City for a special SYS-CON.TV "Virtualization Power Panel."

The executives - Red Hat CTO Brian Stevens, Citrix CTO Simon Crosby, Egenera CTO Pete Manca, Allen Stewart, Group Manager of Windows Virtualization at Microsoft, and Brian Duckering, Sr. Director of Products and Alliances at Symantec - were energized about virtualization for a variety of reasons, not least because it has already proven itself (the recent woes of VMware notwithstanding) to be a multi-billion dollar business.

Virtualization itself is currently changing quite dramatically and as Crosby (pictured left) said right the beginning of the recording: "The good news is that there is enough there to keep us all employed as long as we want to keep working - in terms of changing IT and making it more efficient, more dynamic, and more streamlined."

The change that Crosby was alluding to is not just the extension of virtualization beyond server consolidation to a more general role as a coupling mechanism between various levels of the IT stack - such as servers and OSes, apps and OSes - but also to the move by the industry itself beyond being a "one-company" technology, namely VMware.

"Virtualization is about to become a part of everything that we do," said Citrix's Crosby, adding:

"Virtualization as it is in most IT people's heads today is a thing called VMware. But that is about to change."

Virtualization is becoming a part of the infrastructure. As Red Hat's Brian Stevens (pictured right) explained: "It is actually all too visible right now, we are trying to manage virtualization as a discrete element, producing products that don't interoperate."

"From enterprise to Cloud, the need for virtualization is pretty broad-based," Stevens added, and interoperability is in his view the surest way ahead.

Egenera's Pete Manca also feels that virtualizing the I/O, the HA - the "next wave" of virtualization if you will - is where the real future challenges lie. "Once the server, I/O, data, and applications are virtualized, the resulting possibilities and opportunities really are endless. These cornerstones open the market for management, security, converged fabrics, and a whole host of technologies that can free up the data center and open new markets," Manca noted.

View SYS-CON.TV's very latest Virtualization Power Panel Live from Times Square here.

The business drivers of this second phase of virtualization will be not so much server consolidation and the Green IT approach, two of the main drivers to date, as "service enablement," observed Microsoft's Stewart - a service-oriented approach allowing rapid provisioning of chunks of IT functionality.

IT exists to serve users, and virtualization certainly allows you to abstract and commoditize elements of IT, agreed Symantec's Duckering, which in turn makes it possible to present IT users with a virtualized endpoint such as a Virtual Desktop. And Crosby underlined this with a remarkable statistic: Citrix, he noted, "basically is endpoint application delivery for 100 million users." Thanks to Citrix's partnership with Microsoft it is on over a million servers, he added.

But if you prefer to explore virtualization face-to-face, then San Jose, California, is where you need to be November 19-21, 2008 - where you will encounter the brightest and the best minds in Enterprise IT at the 4th International Virtualization Conference & Expo being held at The Fairmont Hotel in downtown San Jose, right in the heart of Silicon Valley.

It is co-located with the high-energy Cloud Computing Expo, so you'll get extra bang for your bucks if you choose to register and attend, since you'll be able to find out first-hand why Merrill Lynch is estimating that 12% of the worldwide software market will start using cloud technology in the next 5 years.



View SYS-CON.TV's very latest Virtualization Power Panel Live from Times Square here.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Bertrand Fodor 07/07/08 10:32:46 AM EDT

What differentiates Virtualization 2.0, mentioned in this panel by Pate Manca, from 2.0? The virtualization that IDC and Gartner talk about is really only Server Virtualization. Manca seems to be genuinely interested in what comes net.

Open Wins 07/07/08 09:36:50 AM EDT

The point Citrix CTO Crosby makes n this TV discussion is very good that so far virtualization has been a one-company story (VMware), s that the next, open phase of this is only just beginning. It's going to be massive!

IoT & Smart Cities Stories
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determ...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...