Welcome!

Recurring Revenue Authors: Flint Brenton, Elizabeth White, Yeshim Deniz, Xenia von Wedel, Liz McMillan

Related Topics: @CloudExpo

@CloudExpo: Article

Cloud Computing Journal: Current Themes & Topics

A round-up of the world of delivering massively scalable IT as a service using Internet technologies

A round-up of Cloud Computing issues and topics as seen through the lens of the many contributors whose thoughts and ideas appear in SYS-CON's pioneering Cloud Computing Journal.

From Amazon EC2 and App Engine from Google to Utility Computing, Virtualization, and Walled Gardens - there's no aspect of Cloud Computing that hasn't already been addressed at some level of detail in SYS-CON Media's Cloud Computing Journal. Here's a round-up of the world of Delivering Scalable IT as a Service, seen through the lens of the many contributors whose thoughts and ideas have already appeared there since it first appeared in June 2008 as the world's first journal devoted exclusively to the delivery of massively scalable IT resources as a service using Internet technologies.

Abramowski, David - CEO of MorphLabs and author of "Getting Your Groovy On with Grails and Cloud Computing" in which he examines the three different layers of Cloud Computing - infrastructure, infrastructure management & platform as a service.

Amazon EC2 - is the focus of Don MacAskill's "Cloud Computing: The SmugMug Approach to Using Amazon's S3 and EC2" in which he writes: "Everyone knows that SmugMug is a heavy user of S3, storing well over half a petabyte of data (non-replicated) there. What you may not know is that EC2 provides a core part of our infrastructure, too. Thanks to Amazon, the software and hardware that processes all of your high-resolution photos and high-definition video is totally scalable without any human intervention. And when I say scalable, I mean both up and down, just the way it should be. Here's our approach in a nutshell...". Don is the CEO of SmugMug.

Amazon Elastic Compute Cloud - see Amazon EC2

Amazon Simple Storage Service - see Amazon S3

Amazon S3 -
which Amazon itself describes as "storage for the Internet...designed to make web-scale computing easier for developers" - features in "Cloud Computing: The SmugMug Approach to Using Amazon's S3 and EC2" by is the CEO and Chief Geek of SmugMug, Don MacAskill. The article is covers how EC2 provides a core part of SmugMug's infrastructure in addition to its heavy use of S3.

App Engine - Google's offering aimed at enables the building of web applications "on the same scalable systems that power Google applications." Billy Marshall in "Cloud Computing Casts Shadow on Walled Gardens" declares himself "a bit disappointed with Google's AppEngine" since in his view "It appears that Google is embracing the 'walled garden' approach of salesforce.com and Microsoft instead of the cloud approach of Amazon."

Charrington, Sam - is author of the "In the Loop" blog and wrote "Cloud Computing: It's the Future of Enterprise IT" - in which he declared "I strongly believe that in the future, most if not all server-side software applications will be deployed in a cloud-computing-like manner." Charrington is VP of Product Management & Marketing at Appistry.

Cloud Computing Interoperability Forum - With 60+ members (November 2008), the Cloud Computing Interoperability Forum is a group of industry stakeholders that are active in cloud computing. The group's goal is to define an organization that would enable interoperable enterprise-class cloud computing platforms through application integration and stakeholder cooperation. [[email protected]]

Cloud Computing Layers -
are looked at by MorphLabs' CEO David Abramowski in "Getting Your Groovy On with Grails and Cloud Computing," which profiles three different layers - infrastructure, infrastructure management & platform as a service.

Cloud Computing Terminology - is what Geva Perry tries to nail down in "Cloud Computing Terminology" (a work in progress, obviously).

"Cloud Dining" Analogy
- Devised by Cisco's Omar Sultan, this analogy sheds light on the essence of Cloud Computing. In "Cloud Computing and the "Cloud Dining" Analogy", Sultan writes: "I am the cook in the house and I am tasked with feeding the family. If my 10-year old is lobbying for Italian, I am cook at home or order out. The decision may also vary from day to day. For instance, I might not have all the ingredients and have to order out, or, like this weekend, it may be 103 outside and cooking at home is not all that appealing. Now, the same can be said for supporting a given application in a cloud computing environment."

Cloud Reliability - see Reliability

Cloud Security - In "The Need for Two-Factor Authentication in Cloud Computing", David Jevans contends that all Internet services that have personal or business information should offer strong 2-factor authentication to their users and customers. "Think about all of the critical data and IT systems that are moving into the cloud these days," Jevans - Chief Executive Officer of IronKey - writes. In "Do You Really Want Your Data in the Cloud?" Microsoft's Don Dodge raises similar concerns.

Cloud Tools - are the subject of "Deployment Tools for Cloud Computing" by the Chairman & CEO of WaveMaker, Chris Keene. "For cloud computing to take off," Keene contends with characteristic insight, "there need to be tools available that enable a developer to build and deploy an application without having to download anything to their desktop." In Keene's this requires an on-demand development tool that sits on top of the cloud and provides a development Platform as a Service (PaaS).

Cloud Pyramid, The
- is an interesting graphical way of differentiating the various Cloud offerings out there offered by Michael Sheehan in "Introducing the Cloud Pyramid" - cloud applications, cloud platforms, and cloud infrastructure are the three layers of Sheehan's easy-to-grok pyramid diagram.

Cohen, Reuven - Author of a string of insightful articles: "Cloud Computing and Virtualization - A Perfect Match", "The Geopolitical Cloud", "The Business of Building Clouds", "Forget the Darknets, Make Way for The Dark Cloud" and "Morgan Stanley is Banking on the Cloud", Cohen is Founder & Chief Technologist for Toronto based Enomaly Inc.

Crosby, Simon - Now CTO of Citrix Systems, Simon Crosby was founder and CTO of XenSource prior to the acquisition of XenSource by Citrix. He makes some very interesting remarks about the Cloud during this recent SYS-CON.TV Power Panel. About mid-way through, worth watching!

Dark Clouds - are the topic of "Forget the Darknets, Make Way for The Dark Cloud" by Reuven Cohen, who asks "Are we on the brink of seeing the rise of private corporate darknets a.k.a. 'dark clouds'?"

Defining Cloud Computing - In "Twenty Experts Define Cloud Computing" (an article that was Slashdotted), Cloud Computing Journal's publisher Jeremy Geelan gathers together in one place definitions by Reuven Cohen, Brian de Haaff, Don Dodge, Trevor Doerksen, Damon Edwards, Praising Gaw, Douglas Gourlay, Kevin Hartig, Jeff Kaplan, Ben Kepes, Markus Klems, Yan Pritzker, Aaron Ricadela, Michael Sheehan, Kirill Sheynkman, Omar Sultan, Thorsten von Eicken, Paul Wallis, and Irving Wladwasky Berger.

Doerksen, Trevor - is the author of "Who Can Help Me Get an Application onto EC2 and Storage onto S3?" and is CEO & Founder of MoboVivo. He is also one of the experts quoted in Jeremy Geelan's round-up: "Twenty Experts Define Cloud Computing" - in which Doerksen boils it down to being simply "the user-friendly version of grid computing." [emphasis added]. This is also the subject of a separate article, "Cloud Computing - The User-Friendly Version of Grid Computing" in which Doerksen argues that the difference between 'grid computing' and c'loud computing' is "purely academic."

EC2 - see Amazon EC2

Enterprise Cloud Computing
- is succinctly investigated by Jian Zhen in "The Five Key Challenges of Enterprise Cloud Computing" who names them to be Data Governance, Manageability, Monitoring, Reliability & Availability, and Virtualization Security.

Future of the Cloud -
is covered well by Sam Johnson in "The Future of Cloud Computing"

Google's App Engine -
see App Engine

Grid Computing -
is different from Cloud Computing, explains FastScale CTO Thorsten von Eicken in "Cloud Computing vs. Grid Computing - What's the Difference?" Another article on the same topic is "Understanding 'Clouded' Terms of Cloud Computing" by the Technology Evangelist of ServePath, Michael Sheehan. A very nice "History of the Cloud", written by Paul Wallis, looks at Cloud Computing's forerunners, and describes how in the early 1990s Ian Foster and Carl Kesselman came up with a new concept of 'The Grid'. Sam Johnson, in "The Future of Cloud Computing," that "The Cloud is what the Grid could have been."

History of The Cloud - In "Is the Cloud There Yet? - A Brief History of Cloud Computing", Paul Wallis notes: "In order to discuss some of the issues surrounding The Cloud concept, I think it is important to place it in historical context. Looking at the Cloud's forerunners, and the problems they encountered, gives us the reference points to guide us through the challenges it needs to overcome." His article does just that, and is a great read.

Johnson, Sam - author of "The Future of Cloud Computing" in which he notes "The Cloud is what the Grid could have been" - Johnson is also responsible for a recent overhaul of the Wikipedia definition of Cloud Computing.

Keene, Christopher - Chairman & CEO of WaveMaker and author of "Deployment Tools for Cloud Computing" about the need for an on-demand development tool that sits on top of the cloud and provides a development Platform as a Service (PaaS).

Klems, Markus - Author of "The Cloud Computing Ecosphere", Klems is a research assistant at Germany-based FZI Research Center for Information Technology. He also wrote "Merrill Lynch Estimates Cloud Computing To Be $100 Billion Market" and "Cloud Computing is a Developer-Facing Business."

Levels of Cloud Computing - is what Thorsten von Eicken, CTO & Founder at FastScale, sees and discusses in his article "The Three Levels of Cloud Computing" on how the different offerings compare, from Amazon Web Services to Google App Engine and Force.com.

MacAskill, Don - CEO and Chief Geek of SmugMug and author of "Cloud Computing: The SmugMug Approach to Using Amazon's S3 and EC2" about how EC2 provides a core part of SmugMug's infrastructure in addition to its heavy use of S3.

Marshall, Billy - Founder of rPath and author of "Cloud Computing Casts Shadow on Walled Gardens", in which he declares himself "a bit disappointed with Google's AppEngine" since in his view "It appears that Google is embracing the 'walled garden' approach of salesforce.com and Microsoft instead of the cloud approach of Amazon." Marshall is also a speaker at the 1st International Cloud Computing Expo (November 19-21, San Jose, CA).

Merrill Lynch - is the focus of "Merrill Lynch Estimates Cloud Computing To Be $100 Billion Market" by Markus Klems, telling of a report in which the authors identify 10 companies + 2 'unconventional plays' with exposure to Cloud Computing growth. The companies? Amazon, Microsoft, Google, EMC, VMware, IBM, Sun, Dell, Akamai, SalesForce.com, NetSuite, and Activision.

Morgan Stanley - is, notes Reuven Cohen, "Banking on the Cloud." Why is the banking giant on track to spend more than ever on their IT budget? "They seem to think that during periods of lower economic activity it gives them a rare opportunity to establish themselves in new areas of emerging technology that may give them a competitive advantage down the road," according to Cohen.

Novikoff, Eric - author of "Cloud Computing and Reliability" in which he notes: "Despite claims of reliability, few cloud vendors have tight SLAs (service level agreements) that promise controlled downtime or offer rebates for excess downtime."

Perry, Geva - tries to nail down "Cloud Computing Terminology" in one handy reference article. "I thought I'd list some of the new terms I'm seeing with brief definitions, examples of usage and references to discussions related to these terms. Hope this is useful," writes Perry, with characteristic modesty.

Platform as a Service (PaaS) - constitutes on of the key elements of what Markus Klems calls "The Cloud Computing Ecosphere", and is the focus of "The Nine Features of an Ideal PaaS Cloud" by Joyent CEO David Young, who writes: "Clouds should be open. They shouldn’t be proprietary. More broadly, I believe no vendor currently does everything that’s required to serve customers well."

Reliability - is a key aspect of the Cloud dealt with by Eric Novikoff in his article "Cloud Computing and Reliability". "Despite claims of reliability, few cloud vendors have tight SLAs (service level agreements) that promise controlled downtime or offer rebates for excess downtime," he notes. "To get very good reliability, you must still apply traditional approaches of redundancy and observability that have been used in physical data centers for decades - or, you have to find a cloud computing services provider that can implement them for you," Novikoff concludes.

"Ruv's Law" - proposed by Reuven Cohen in "Cloud Computing and Virtualization - A Perfect Match" - holds that every 18 months the amount of cloud capacity will double.

Sheehan, Michael - author of "Understanding 'Clouded' Terms of Cloud Computing" and Technology Evangelist of ServePath. He also authored "Introducing the Cloud Pyramid" and "Cloud Computing vs Grid Computing."

Uptime - see Reliability

Utility Computing -

Virtualization - is not the same as Cloud Computing, even though Reuven Cohen declares "Cloud Computing and Virtualization - A Perfect Match"

von Eicken, Thorsten - author of "The Three Levels of Cloud Computing" on how the different offerings compare, from Amazon Web Services to Google App Engine and Force.com, is CTO & Founder at RightScale and a speaker at the 1st International Cloud Computing Expo. He also authored "Cloud Computing vs. Grid Computing - What's the Difference?"

Walled Gardens - ultimately restrict the growth of the market, argues rPath's founder Billy Marshall in "Cloud Computing Casts Shadow on Walled Gardens", in which Marshall declares himself "a bit disappointed with Google's AppEngine" since in his view "It appears that Google is embracing the 'walled garden' approach of salesforce.com and Microsoft instead of the cloud approach of Amazon."

Wallis, Paul - CTO at Stroma Software Limited and author of "Is the Cloud There Yet? - A Brief History of Cloud Computing". "In order to discuss some of the issues surrounding The Cloud concept," Wallis notes, "I think it is important to place it in historical context. Looking at the Cloud's forerunners, and the problems they encountered, gives us the reference points to guide us through the challenges it needs to overcome."

Wikipedia - has a definition of Cloud Computing recently overhauled by Cloud Computing Journal contributor Sam Johnson.

Young, David - CEO of Joyent, author of "The Nine Features of an Ideal PaaS Cloud" in which he writes: "Clouds should be open. They shouldn’t be proprietary. More broadly, I believe no vendor currently does everything that’s required to serve customers well." The nine features detailed in the article are as follows: Virtualization Layer Network Stability; API for Creation, Deletion, Cloning of Instances; Application Layer Interoperability; State Layer Interoperability; Application Services (e.g. email infrastructure, payments infrastructure); Automatic Scale; Hardware Load Balancing; Storage as a Service; and “Root”, If Required.

Jian Zhen - Senior Director of Product Management at LogLogic, succinctly investigates "The Five Key Challenges of Enterprise Cloud Computing" - which he deems to be: Data Governance, Manageability, Monitoring, Reliability & Availability, and Virtualization Security.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Jeremy Geelan 08/29/08 03:23:19 AM EDT

In response to inquiries and suggestions from readers this lexicon has recently been expanded...

--jg

@ThingsExpo Stories
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo at the Javits Center in New York City, NY.
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...