Welcome!

Recurring Revenue Authors: Flint Brenton, Elizabeth White, Yeshim Deniz, Xenia von Wedel, Liz McMillan

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing

@CloudExpo: Article

Nirvanix CEO Speaking at SYS-CON's Cloud Computing Expo

Patrick Harr shows why not all clouds are created equally and where the Nirvanix SDN fits into the Cloud Storage space

The Nirvanix Blog

The term “Cloud Storage” has become en vogue in the past 18 months, pushing the hype curve into the red. While industry buzz and news around this technology has increased, definitions have failed to root any sensibility and meaning as to what it really is and what can differentiate services that proclaim to provide it.

The purpose of this blog post is to show where the Nirvanix SDN fits into the Cloud Storage space and how our proprietary technology makes us the best choice for the enterprise looking for an alternative to building and owning a local or global storage infrastructure to support such data-intensive operations as online archive, remote backup or media library management.

A Cloud Is White, But So Is A Whiteboard

The terms “Cloud Storage” or “Cloud Computing” come from us whiteboard aficionados of the 1990s who loved scribbling a crude fluffy cloud to represent the wide area network, which in most cases now means the public Internet. To that “cloud” we would draw a line to a box representing a server connecting to the WAN or the Internet.

Today, most often, storage and computing industry professionals refer to offering these storage and compute resources over links through the Internet using web-services protocols, thus the common terms, Cloud Storage and Cloud Computing.


Cloud Storage Is Not Online Storage

At Nirvanix, we draw the clear distinction between Cloud Storage and online storage. Cloud Storage is a platform behind an Application Programming Interface (API) upon which one may build a limitless number of applications that harness the platform as its storage repository. Both Nirvanix’s Storage Delivery Network and Amazon’s Simple Storage Service (S3) are examples of Cloud Storage.

Online storage is a fully integrated application, typically singly purposed, designed and deployed to fulfill a particular storage purpose as a service. The storage component is integrated into the front end of the application in such a way that they are only together within the product. An example of online storage is EMC’s Mozy Backup Service.

Since Nirvanix is a Business-to-Business Cloud Storage provider, we enable businesses to offer their services in the market. As such, Nirvanix’s Storage Delivery Network is used commonly to create online storage products. Prime examples of this are www.wizzdrive.com or www.freedrive.com


A Cloud Is Not A Cloud: Why Some Clouds Bring Rain

Looking past all the words, Cloud Storage must be a group of physical storage servers and other supporting hardware, with virtualization software, enabling the multi-tenant partitioning of resources to store data at some point. Differentiation begins to show itself quickly here though. Most services we have reviewed to date, be they online storage or Cloud Storage offerings, tend to have some common shortcomings. At the highest level, data may be backed up but only reside online at one facility on the planet; or perhaps at a second one that purely serves for disaster recovery purposes. Other services have developers coding to two or more APIs for their different locations.

These issues pose a few problems. First, and most obvious, is that there is a single point of failure on the network. What if a backhoe digs up the fiber connects to the hosted data center and the “cloud” turns into condensation? Downtime would occur for much longer than a typical corporation would care to tolerate. There have been many dramatic examples of this in the 2008 in the cloud industry due to several causes, the backhoe excepted thus far.

The second, slightly less obvious problem, is that if you are a global business using this service, your offices proximate to these one or two data center operations will have excellent data services while more dispersed offices will not due to the physics of space and time.

Nirvanix designed a way around this by building a multi-layered, virtual file system, dubbed the Internet Media File System™ (IMFS), which unifies the many Nirvanix storage nodes located across North America, Europe and Asia into one, load-balancing storage network. Users set their availability policies in such a way that if downtime is not an option, backhoe of not, their data will be live in two or more synchronized locations around the world. Furthermore, their Tokyo and New York offices will have the same, consistent, speedy services.

To achieve these attributes, Nirvanix had to build certain components into its own brand of Cloud Storage through IMFS to eliminate these challenges presented by competing architectures.

The first component is Global Virtualization. This is perhaps the most important characteristic of a Cloud Storage service. When storing data, the namespace is what directs access to or from a file. When a storage system is installed or moved into traditional storage architectures the namespace needs to be modified to support the change. This can be a monumental task for large storage upgrades or migrations. “Storage as a service” offerings provide a virtual namespace that usually only map to one geographic location. This means you still need to develop logic to route your data to different geographical locations (if this is even an option) based upon a certain set of criteria. This also means that there is one point of failure, so in the event of downtime at the data center, the availability of the content stored in that center is compromised. Nirvanix has solved this issue by utilizing the patent-pending IMFS, which routes data to one of the many globally dispersed storage nodes based upon a user’s geographic location. Additionally, the IMFS supports policy-based data replication that enables the replication of data in up to three geographic locations.

This leads to our next characteristic, Continuous Availability. As mentioned previously Nirvanix offers the only Cloud Storage service with automated movement of content throughout the network. This means the Nirvanix Storage Delivery Network enables the most efficient storage and delivery of data regardless of a user’s location. This, combined with Nirvanix’s policy-based file replication, means that you can choose the availability characteristics that suit your business’ needs. This approach allows us to provide industry-leading service level agreements from 99.9 – 100 percent.

The third Cloud Storage characteristic is Unlimited Scalability, driven by both hardware and software. This basically means that the service provider can handle any amount of data you need to store. The IMFS also plays a significant role here allowing tremendous scale, of up to 1,000s of exabytes under a single namespace. We make scalability even easier by offering integrated application and child account management, meaning you can have multiple applications under a single account and each application can have millions of accounts under it. We not only offer unlimited scalability, we do so in a way that allows for easy integration. Nirvanix also offers the most choices to interface with the Nirvanix Storage Delivery Network via a standards-based API, an FTP Proxy and the Nirvanix CloudNAS (software that maps Nirvanix as a drive for Windows or Linux).

The final characteristic of a true Cloud Storage service is that it must be a Usage-Based Service, meaning you only pay for the services used. This is a very beneficial characteristic because companies save on purchasing hardware and software (CAPEX) while also saving on hiring additional system administrators (OPEX). Additionally, you benefit from the advantages of Nirvanix’s global network. Even if you were to continue to expand your own storage or purchase virtualization software, expanding to multiple geographically dispersed nodes would be cost prohibitive. Conversely not expanding globally limits your scalability and availability.

As you can see, being a true Cloud Storage service means more then simply offering storage through an Internet connection. It should allow you to write to one location regardless of where in the world you want your data stored. It should offer methods to guarantee the continuous access of data, eliminating bottlenecks. It should have the capacity and provide interface methods that allow you to expand in the manner that you choose. It should also provide this without requiring the purchase of hardware and do so in a convenient usage-based service model. So, while the term “Cloud Storage” may be used a little too often these days, in the press, blogs and beyond, the storage model being mentioned is not part of the true Cloud Storage model in Nirvanix’s definition, unless said service utilizes these four components. There may be a lot of “clouds” out there but not all clouds are created equally, some may actually bring rain.


Patrick Harr is part of a star-studded lineup of speakers at SYS-CON's 1st International Cloud Computing Conference & Expo. Between them, they'll be covering every aspect of the hottest IT topic for years, with not just Amazon but also IBM, Microsoft, Google, Yahoo, Intel, HP and a host of others all offering, using or developing high-end computing services typically described as “cloud computing” - through which massively scalable IT-related capabilities are provided as a service using Internet technologies.

Forrester Research analyst James Staten calls cloud computing "classic disruptive innovation - where the mainstream dismisses the product and small companies have time to create a real differentiated value." But there are so many offerings just now that what infrastructure architects are looking for above all is a set of organizing principles they can use to guide them in choosing between them all.

Such principles. and a host of associated topics, will be addressed in San Jose by a Top Speaker Faculty that includes:

  • Dr Werner Vogels - VP & CTO, Amazon.com (Keynote)
  • Mike Feinberg - Senior Vice President, Cloud Infrastructure Group, EMC
  • Steve Herrod - CTO, VMware
  • Rob Weltman - Director of Grid Services, Yahoo!
  • Peter Nickolov - President CTO, 3tera
  • Kevin Haar - President & CEO, Appistry
  • Songnian Zhou - Co-Founder & CEO, Platform Computing
  • Patrick Harr - CEO, Nirvanix
  • Gerrit Huizenga - Cloud Solutions Architect, IBM
  • John Keagy - CEO & Co-Founder, GoGrid/ServePath
  • Sajai Krishnan - CEO, ParaScale
  • Reuven Cohen - Founder & Chief Technologist, Enomaly
  • Mike Eaton - CEO, Cloudworks
  • Jonathan Bryce - Founder at Mosso (Rackspace)
  • Nati Shalom - CTO, GigaSpaces
  • Don MacAskill - CEO & Chief Geek, SmugMug
  • Billy Marshall - Founder & Chief Strategy Officer, rPath
  • Dr Thorsten von Eicken - CTO & Founder, RightScale
  • Jonathan Pyke - Chief Strategy Office, Cordys
  • Jason Stowe - Founder & CEO, Cycle Computing
  • David Young - Co-Founder & CEO, Joyent
  • Dave Durkee - Founder, CEO & Technical Director, ENKI
  • John Janakiraman - CTO, Skytap
  • Stuart Charlton - Chief Software Architect, Elastra
  • Lars Leckie, Principal, Hummer Winblad Venture Partners
  • Dr Rich Wolski - Professor, U.C. Santa Barbara
  • Javier Soltero - Co-Founder & CEO of Hyperic
  • Omer Trajman - Director of Field Engineering, Vertica Systems
  • Rachel Chalmers - Senior Analyst, Enterprise Software, The 451 Group

    and with a special Cloud Bootcamp on November 20 led by

  • Alan Williamson, Founder at Blog-City.com, Creator of BlueDragon


All breakout sessions are all listed in further detail here.



Speaker Faculty - SYS-CON's 1st International Cloud Computing Conference & Expo


Register Today for Cloud Computing Expo and Save $100 !

Sponsorship and Exhibit Opportunities
Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the upcoming events.

More Stories By Patrick Harr

Patrick Harr is CEO of Panzura. With more than two decades of industry experience, he joined Panzura after holding positions as vice president and general manager at Hewlett-Packard Enterprise (HPE), vice president at VMWare as well as a go-to-market leader and CEO of multiple start-ups, including cloud storage pioneer Nirvanix which he founded, Preventsys which was acquired by McAfee and storage networking leader Sanera which was acquired by McDATA/Brocade. While at HPE, Harr scaled the Americas cloud business 19X leveraging key GTM partners and generated over $1.5B in revenue in five years. He has extensive startup and Fortune 500 vendor experience across cloud, storage, security and networking. Harr received his MBA from the University of Maryland and a BA from Tulane University in Political Economy and Russian.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo at the Javits Center in New York City, NY.
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...