Welcome!

Recurring Revenue Authors: Elizabeth White, Yeshim Deniz, Xenia von Wedel, Liz McMillan, Carmen Gonzalez

Related Topics: @CloudExpo, Containers Expo Blog

@CloudExpo: Article

EMC Creates New Cloud Category

We are starting to see the first time an enterprise ready attempt at a global cloud storage system

Reuven Cohen's "Elastic Vapor" Blog

With today's EMC announcement of their cloud optimized storage (COS) platform called Atmos, we are starting to see the first time an enterprise ready attempt at a global cloud storage system. For the most part, these types of global distributed file systems have been what Chuck Hollis at EMC described as home grown solutions built by academics or hobbyists.

Personally, what I found even more interesting then the actual product release was in how they described a new cloud optimized storage market segment.

EMC describes cloud optimized storage as "the ability to access applications and information from a third-party provider—like a large telecommunications company—that has built a global cloud infrastructure. That cloud infrastructure will make massive amounts of unstructured information available on the Web, and will require policy to efficiently disperse the information worldwide."

One of the biggest limitations to the adoption of Atmos is that it isn't open source. Cloud computing is about ubiquity. The more users of your platform the better. I think that ultimately EMC's activity in the cloud storage sector will help drive more interested and demand for cloud storage across the board. I believe that the rising tide floats all boats and my boat has already left the harbor.

To give you some background a while back I came up with a term I described as the "Content Delivery Cloud" I think the approach of EMC's cloud optimized storage fits into this concept very nice.

In partnership with PandoNetworks, we created a joint site promoting this concept at www.contentdeliverycloud.com

Here is an overview:

A Content Delivery Cloud is a system of computers networked together across the Internet that are orchestrated transparently to deliver content to end users, most often for the purposes of improving performance, scalability and cost efficiency. Extending the model of a traditional Content Delivery Network, a Content Delivery Cloud may utilize the resources of end-user computers ("the cloud") to assist in the delivery of content.

Attributes:

  1. Utilizes the unused collective bandwidth of the audience. Every content consumer becomes a server, offloading bandwidth demand from central CDN servers, thus cutting bandwidth costs and boosting media monetization margins.

  2. Improves delivery performance by providing data from a virtually unlimited number of servers in parallel.

  3. Scales with demand. The more consumers demand a particular piece of content, the larger, better performing and more cost efficient that content's delivery cloud becomes.

  4. Benefits all participants in content delivery value chain. To be successful, a Content Delivery Cloud must provide value for the content publisher, the Content Delivery Network, the Internet Service Provider, and the content consumer.

  5. Utilizes a wide range of delivery strategies. Maximize performance and economics by optimally utilizing all available, appropriate data sources, including origin servers, CDN servers, streaming servers, cache servers, and peers. Participants in the delivery cloud can include not only desktop computers but also set top boxes, file servers, mobile devices, and any other Internet enabled device that produces or consumes content.

 

More Stories By Reuven Cohen

An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
samj 11/12/08 04:54:59 AM EST

Actually the term ‘Content Delivery Cloud’ has been in use for years before you jumped on it last month, only it's never really managed to take hold (the recently created Wikipedia article for example was speedily deleted).

Here's an example from half a dozen years ago:

Infoworld “Computing on the edge” (May 31, 2002)
“Most CDN technologies essentially have a content delivery cloud, where you have all these servers that are moving this content between each other, and then client machines access this cloud and use HTTP to download the content from the cloud.”

Nice try though…

Sam

IoT & Smart Cities Stories
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...