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Recurring Revenue Authors: Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski, Xenia von Wedel

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What's in a name?

I've been struggling for sometime now on coming up with a good company and product name. I've got a database development tool that is currently named CrazySQuirreL. It can be downloaded at iCrazySQL.com. I'm currently adding support for Oracle database connections. After I do this I would like to market and sell the product. My question to you is, would you buy a product called CrazySQuirreL from a company called iCrazySQL?

One thing's for sure, coming up with a good name for anything is very difficult. It seems that everything is taken. If the company or product name is not taken, the URL is. Normally it's a squater that has the URL.

I've visited a lot of name generating websites over the last few weeks. You normally get something unique from them but often what you get is something that doesn't make any sense. If I can't easily spell it, I don't think I want it. If you've had luck with these name generators let me know.

My search will continue...

 

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More Stories By Brad Wery

Brad Wery is the President of Werysoft Inc. (www.werysoft.com) and the creator of www.PowerToTheBuilder.com, a site dedicated to helping PowerBuilder developers create visually appealing user interfaces. He has been a member of TeamSybase since 2006 and is an active participant in the PowerBuilder Newsgroups.

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