Welcome!

Recurring Revenue Authors: Gopala Krishna Behara, Sridhar Chalasani, Tirumala Khandrika, William Schmarzo, Liz McMillan

Related Topics: Java IoT, Machine Learning

Java IoT: Article

Sun’s JavaOne 2009: Business As Usual

New product announcements this year included JavaFX 1.2

In the wake of Oracle's acquisition of Sun Microsystems, many of us questioned whether we would actually see the company's annual JavaOne developer conference and exhibition take place.

Industry commentators and analysts have been postulating over possible the emergence of a new and more commercially driven iteration of the Java programming language and platform. Initial signs of this becoming a reality have come with the announcement of a new Java Store to showcase applications in front the 800 million desktop Java technology users worldwide. So it seemed that overall, it's business at usual at Sun.


Larry Ellison & Scott McNealy at JavaOne 2009 (Photographer: John Todd / Don Feria)

According to the company, the Java Store will contain personal productivity, business and entertainment software presented in an simple user interface that allows users to install applications by dragging them directly onto their computer desktop. Consumers can visit http://store.java.com to sign up for a chance to participate in the Java Store private beta program and developers can visit http://java.sun.com/warehouse to submit applications for the Java Warehouse.

"Java is one of the most ubiquitous and widespread technology platforms the world has ever seen - and its future has never been brighter," said Sun President and CEO Jonathan Schwartz. "The innovations that will be unveiled today, in particular the Java Store, will represent the beginning of a new era for the Java community - one defined by technical brilliance, market innovation and new business opportunities."

The reach of the Java platform now includes: more than 6.5 million Java developers worldwide and more than 7 billion Java devices, including more than 2.6 million mobile devices, 40 million TV set-top boxes and 800 million Java desktops.

Sun's consumer-facing storefront has been brought to light in direct response to what Sun describes as the increasing number of Java developers who have embraced its technology, but have been frustrated at the lack of a clear route to monetization of their work. Built to house Java SE (standard edition) and JavaFX rich Internet applications, Sun hopes that both corporate Java shops and small software startups alike will be able to reach a widening customer audience through this new channel. The Java Store will begin life as a private beta program before its full international roll out. Developers can submit applications to the store's 'Java Warehouse' and, if selected by Sun, their software can progress upward for distribution in the Java Store where it can be delivered to end users via the Java Runtime Environment (JRE).

Frank Cohen, CEO and Founder of PushToTest, produced an excellent set of show comments over the period of the week. Among Cohen's highlighted notes was the fact that Sun Chairman Scott McNealy told the audience "All the way to Mars and the four corners of the world, I'm proud of what you have done with Java."

Cohen himself notes that, "Java is the front-end and middleware in BlueRay video disc players. Demonstrations of JavaFX technology showed very good integration between the user experience and the media delivered on the disc. The BlueRay experience is headed towards what we experience on the desktop: multiple applications open at the same time, alerts, windows, and what looks like a file system."

New product announcements this year included JavaFX 1.2, which includes new cross platform User Interface (UI) controls, faster application start-up, streaming media support and other performance enhancements across desktop, browser and mobile. In addition, JavaFX TV and the Java FX Authoring Tool were previewed at the show. Sun says this is extending the JavaFX vision to bring rich and expressive interactive content to the TV and set-top box environments and allow designers and web developers to visually create JavaFX applications.

"The latest version of JavaFX, combined with updates to Java SE, delivers an enhanced user experience for JavaFX applications," said Jeet Kaul, senior vice president of Java technologies at Sun. "JavaFX opens a vast global market for developers and content authors who want to deploy rich, expressive applications, services and experiences across all the screens of their customers' lives. We continue to strengthen the JavaFX ecosystem by helping to enable more people to create content across more device types and establishing a channel, the Java Store, for developers and ISVs to directly deploy JavaFX applications to hundreds of millions of worldwide Java technology users."

While the Java ecosystem has certainly grown in recent times, there are still areas where Java is comparatively at a standstill. For example, there is no Java on iPhone. PushToTest's Cohen noted that Sun tried to put a positive, even an aggressive, spin on the situation. "For example, Jonathan Schwartz told delegates that JavaFX is available on mobile platforms. To prove the point Schwartz had an executive at RIM talk about the Java experience on Blackberry. In a cleverly crafted statement Schwartz said the top selling smartphone - Blackberry - is a Java phone. He said JavaFX runs on Sony Ericsson, Orange and LG phones." Schwartz also told delegates, "We're shooting for 100s of millions, not 10s of millions," as he took a dig at the iPhone.

Microsoft used its session at JavaOne to talk about its work with the Apache Stonehenge project, which is made up of companies and individual developers who share an interest in testing and establishing interoperability of web standards implementations. The company says it is now extremely focused on server side interoperability to connect heterogeneous systems and made its first contributions to Apache at the start of 2009. As the presenters said, "Middleware is really hard to demo, everybody wants the plumbing fixed but nobody wants to meet the plumber."

Microsoft's contribution to Apache was a sample application called StockTrader 2.0 designed to implement WS-* standards and was designed to demonstrate service-oriented architecture design principles. The company says that, "Interoperability work doesn't stop at the end of the standardization process. In fact, that is where it really starts." Microsoft says that it recognizes that customers want to be able to deploy multiple implementations standards and have the ability to choose the best ones for their scenarios and requirements. This in itself will arguably encourage competition, innovation and ensure the production of better quality software in response to real world market forces.

Making much of the deployment flexibility Sun claims is inherent in OpenSolaris, the company detailed its suitability for running on anything from a single core, right up through to a variety of multi-core environments. As well as a re-architecture of its networking components with technology developed out of Sun's Project Crosbow, the new OpenSolaris release will reportedly feature enterprise-level support that is said to put it on an equal footing with Solaris 10. There is also the addition of Sparc processor support, improved storage technology interfacing, virtualization enhancements and "dozens" of enhancements for developers.

Also making headlines at JavaOne was DTrace, Sun's dynamic tracing framework for the Solaris Operating Environment. Although already in existence for half a decade, DTrace is said to "instrument" software applications dynamically. The instrumentation process (or examination and subsequent configuration management driven analysis of code structure if you prefer) once complete allows an application to be explored at its various different layers (if multi-threaded) so that bottlenecks can be identified and latency issues can be addressed. This can all be done live as the application runs and so is playing a higher role in OpenSolaris 2009.06 in terms of its associated developer tools.

Sun used the JavaOne event to reaffirm its position on the Java landscape and make various product level announcements including several technology updates to the its GlassFish Portfolio. This open source, high-performance web application platform is argued to be the industry's most downloaded application server. Built on leading open source projects, Sun says that the GlassFish Portfolio speeds time to market and improves productivity by offering a pre-integrated and fully-tested open source web application platform. Additionally, Sun used the JavaOne show to announced early access of GlassFish v3 containing a full preview of the forthcoming Java Platform Enterprise Edition 6 (Java EE 6) specification.

"Sun offers virtually the most comprehensive software infrastructure solutions for creating and deploying secure and scalable web and enterprise applications. With GlassFish Portfolio, Sun brings additional simplicity and lower TCO to customers by delivering the highest-scaling and best price-performance application platform. Plus, the early access of GlassFish v3 offers developers a head-start on working with all of the new features of the upcoming Java EE 6 specification, including capabilities for profiles, pruning, extensibility and ease of development," said Karen Tegan Padir, vice president, MySQL and Software Infrastructure at Sun.

Finally, Oracle's Larry Ellison did make an appearance at JavaOne 2009 alongside Scott McNealy himself and if you were wondering what Larry's thoughts are on the future for Java this is what he said. "Oracle has invested more in Java (in terms of dollars) than anybody else. I am determined to expand the Java community and to encourage the Open Office group to build rapidly now. If you want to know more about the future for Java - then just look at its past. I expect very few changes apart from an expanded level of enthusiasm for Java from Oracle."

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...